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Search engine is far from perfect. It has limitations and these limitations can cause major problems in rankings and conversion.
Rich snippet summarizes content to make it more easier for users to understand the pages in results page.
One of the best way to get blog traffic and build social media presence is through building social authority.
Offering something unique and can’t be found elsewhere product, service or content can leverage the site’s reputation and perceived as an authority in the field.
It makes it easier for users to share, interact and discover your content when your website is responsive to any platform the user has.