“Do you want to start learning or expanding your SEO learning process and don’t know how? Learningseo.io created this SEO learning roadmap for you to make it easier”

learningseo.io

“If you utilize GA goals, then you understand the importance of tracking activities that can lead to your business’ success.“

seo-hacker.com

Google Updated Metric Boundaries for Core Web Vitals in Search Console

“Google made a small change to the metric boundaries it uses for defining red versus yellow versus green scores in this report.“

searchengineland.com

“Passage ranking is Google’s way of algorithmically sifting through a long piece of content and being able to understand that a specific passage “

seroundtable.com

The Anatomy of the Perfect SEO Report

“Whether you are working as an in-house SEO or are agency-side, reports are something that we all have to produce.”

semrush.com

“There are 5 significant reasons why duplicate pages cause damage to your website.”

seranking.com

Email Outreach Tips: How to Increase your Open and Response Rates

“Email outreach takes a lot of work and patience. That’s the main reason why people started thinking that email outreach does not work anymore but yes, it still does.”

seo-hacker.com

Optimizing for User Intent with Content-Tuning

“Pages can rank for many keywords, not because they cover a certain topic holistically but because they address many user intents or many variations of a query that expresses the same intent”

kevin-indig.com

“It takes more than just great writing chops to create search-optimized content.”

searchenginejournal.com

“This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results.”

seobythesea.com

“Any marketing strategy that’s receiving investment, either internally or via an outsourced team, should demonstrate its value.”

semrush.com

“Website loading speeds are one of the most important ranking factors and it highly affects user experience as well. If it takes minutes before your main content loads, it is a bad experience for the user. “

seo-hacker.com

Adjusting Featured Snippet Answers by Context

“This patent is about processing question queries that want textual answers and how those answers may be decided upon.“

seobythesea.com

“Through the use of the most advanced AI, they’re (Google) able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users.”

seo-hacker.com

SEO Is Not an On/Off Switch — Whiteboard Friday

“When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. “

moz.com

“…explore how Autocomplete’s predictions are automatically generated based on real searches and how this feature helps you finish typing the query you already had in mind. We’ll also look at why not all predictions are helpful, and what we do in those cases.”

blog.google

The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works

“While we don’t know all the ways E-A-T impacts search, looking at Google patents can give us an understanding of what Google’s algorithms are capable of.”

searchenginejournal.com

17 Untapped Ways to Find New Content Ideas

“I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month”

backlinko.com

“Any piece of data is important if you want more people to download your PDF files from your website. Luckily, Google Tag Manager makes it easier for webmasters to track PDF downloads across their websites and collect data using Google Analytics.”

seo-hacker.com

“We’ve made tremendous progress over the past 22 years, making Google Search work better for you every day. With recent advancements in AI, we’re making bigger leaps forward in improvements to Google than we’ve seen over the last decade, so it’s even easier for you to find just what you’re looking for.”

blog.google

“Both short-form and long-form content have their place in a successful content marketing strategy, and both can be very powerful tools in your marketing toolbox.”

semrush.com

The Complete SEO Competitor Analysis Checklist

“Competitor Analysis is a great way of finding strategies your competitors use and then you use it against them or better yet, create better strategies than those.”

seo-hacker.com

Googlebot will soon speak HTTP/2

“In general, we expect this change to make crawling more efficient in terms of server resource usage.“

webmasters.googleblog.com

How to master the art of inhouse SEO

“In SEO, what you know doesn’t matter as much as what you ship. The problem with shipping is that many in-house SEOs don’t have enough resources, leadership buy-in, and support to drive significant results.”

kevin-indig.com

2020 Keyword Optimization Guide – Proper Keyword Placement

“Keywords are still important up to today. But its importance has greatly shifted from a simple, straightforward one to a more fundamental and overall technical approach.”

seo-hacker.com

Google’s Martin Splitt and Barry Schwartz of RustyBrick discuss the relationship between Google and the SEO community

Google Webmasters YouTube Channel

Identifying Advanced GSC search performance patterns

“Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties, but it also allows us to assess the search KPIs that we work so rigorously to improve.”

moz.com

Study: How Often Google Ignores our Meta Descriptions

“In the last few years, Google has been displaying content excerpts in the snippet over meta descriptions more and more.”

portent.com

“A plan of attack for small businesses without an in-house marketer”

davidmihm.com

10 SEO myths you should ignore

“At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO.”

ahrefs.com

“Times are different now because of the ongoing pandemic and we won’t know if this update will negatively affect us.”

seo-hacker.com

An Intensive Analysis of the May 2020 Google Core Update

“Many sites that saw declines had unnatural links or links that could be considered grey hat, but essentially self-made for SEO purposes.”

mariehaynes.com

Evaluating Page Experience for a Better Web

“We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.“

webmasters.googleblog.com

Google Penalties Research: Detecting and Dealing with Unnatural Inbound Links

“A Google penalty can strike like a lightning bolt out of nowhere, leaving you puzzled about what to do next.”

semrush.com

12 Best Practices for Technical SEO

“Not only does technical SEO guarantee that your website appears on search engine results but it also highly affects your rankings.”

seo-hacker.com

How Search Engines Answer Questions

“Learn how search engines understand and categorize queries to provide the best possible answer.” 

searchenginejournal.com

Google Alerts for Link Building: A Quick and Easy Guide

“Sometimes a webmaster will publish your brand name, products, or target keywords on their site without actually linking to your site.”

moz.com

The State of Nofollow, UGC, & Sponsored Link Attributes in 2020

“The new attributes are optional. Google wants people to use them so they can better understand linking patterns and how people are linking across the web.”

ahrefs.com

Security Issues Explained – Google Search Console Training

“The Search Console Security issues report shows warnings when Google finds that your site might have been hacked or used in ways that could potentially harm a visitor on their device.”

Google Webmasters YouTube Channel

New Google My Business Features Aim to Help SMBs Pivot and Survive COVID-19

“The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.”

searchengineland.com

“In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result as recently as 2016 are not only obsolete now, but they may even hurt your website’s rankings.”

singlegrain.com

19 Experts Reveal Their Top Tips For First Year Bloggers

“Your first year of blogging is like scaling a sheer rock face. Your biggest enemies are going to be fear and self-doubt.But everyone was once a first year blogger, even the experts.”

robpowellbizblog.com

How we Hijacked Google’s SEO Guide Search Rankings

“I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.”

searchengineland.com

Expert Interview Series: Sean Si

“I wasn’t really trying to stand out. Truth be told, I was simply a guy trying to write my heart out for what I believe in. Nothing more, nothing less. I was just amazed that what I wrote resonated with people and up to today God and You has more than a thousand readers a day.”

digitalinbound.com

“On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on “

searchengineland.com

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

“One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms.”

moz.com

“Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales.”

seo-hacker.com

Google “Fred” Update: Big Google Algorithm Update Links Related

“As you know, yesterday I posted about the big Google algorithm ranking update and it seems to be getting a lot more attention this morning as SEOs and webmasters dig into their rankings and traffic this morning.”

seroundtable.com

“While many businesses are eager to simply get a website up and running, not a lot of them actually invest the necessary time to first build a solid marketing strategy foundation.”

semrush.com

Skyrocket Your Social Shares With Help From Top Influencers

“When people think of blogger outreach they automatically think about reaching out to get social shares for their content!

This is so last year!

If you want to get a share from an influencer then you need to go over and above. You are in luck though because I am going to show you how not to sound like a sleazeball.”

onemanwiki.com

“Sumo has grown massively in the past 12 months. Our team has more than tripled in size (now 40 people), and our revenue hit eight figures for the first time ever.

I don’t say this revenue number to brag. It’s been a tough journey filled with TONS of mistakes and failures along the way. I want to show you how I got here so you can do it for yourself

No matter where you’re at in your own journey, whether you’re going from zero to $1— or $100k to $1m — you’ll be able to take some of these learnings to help grow your own business.”

okdork.com

Growth Hacking Strategies for 2017 Recommended by the Pros

“Even though growth hacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking for growth hackers. Because, they too want to grow fast, and get millions of users and dollars in revenue.”

crazyengage.com

Anti-Piracy Code to Be Implemented by Google

“Google has been doing their best to fight the outbreak of fake news. In line with this, Google with the cooperation of the other ‘big’ Search companies is nearing the completion of an agreement that aims to implement anti-piracy measures for search results. The code is essentially a means to purge the presence of links that violate copyright, or the law in general.”

seo-hacker.com

SEO Mythbusters : Top Marketers share the most counterintuitive SEO truths

“The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.”

ahrefs.com

“Google reported mixed earnings for its fourth quarter today — but we’re starting to see some flashes of improvement in its “other bets” category, which is where it stuffs pretty much everything that lives outside of Google proper.”

techcrunch.com

How to Create Content That Keeps Earning Links 

“Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach.”

moz.com

“Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

moz.com

How Ad Blocking Has Altered Digital Display Advertising

“As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads.

While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?”

semrush.com

“Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet (webpages, emails, etc).

This vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for Internet users.

As Google continues to build a more semantic web, these markups become increasingly valuable in effective Internet communication.”

semrush.com

Anti-Piracy Code to be Implemented By Google

“Google has been doing their best to fight the outbreak of fake news. In line with this, Google with the cooperation of the other ‘big’ Search companies is nearing the completion of an agreement that aims to implement anti-piracy measures for search results. The code is essentially a means to purge the presence of links that violate copyright, or the law in general.”

seo-hacker.com