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One of the best way to get blog traffic and build social media presence is through building social authority.
Offering something unique and can’t be found elsewhere product, service or content can leverage the site’s reputation and perceived as an authority in the field.
It makes it easier for users to share, interact and discover your content when your website is responsive to any platform the user has.
Google alerts allow SEOs to monitor specific keywords, topics that are trending, online mentions of you or your competitor’s brand.