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Copywriting Public

Breaking Down Content Marketing

Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway?

How to Write Powerful Outlines and Why you should give a Fluff

Ever had that moment when you thought you had all you need to write your masterpiece – just to be stopped point-blank by what people would often attribute as a ‘writer’s block’? Oh it happens. Brilliant ideas do fly away. Outlines are how to pull them own from the sky – to be written out ...

Writing for a World of 36-Hours-a-Day Readers

The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day.

Assembling Booby-Trap Content for your Audience

Let’s face it, your content will not always attract leads. Meaning it’s just that – content. It does not have any other purpose than to just educate people. You don’t want that. You want content that lures people in, snaps and traps their attention, transform them into leads – then finally get them to convert ...

The World Above the Fold: How it all affects SEO

Remember that Google update where they said they would give a little de-ranking on sites that have ads above the fold? Well, this is not about that. It’s about what you SHOULD do above the fold to make your rankings go up.

Content Marketing: Where’s the Beef? How to Cook your Content Right

Lots of content floating around the web right now. The fact of the matter is, there are literally thousands and thousands of searches occurring each second that passes us by.

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