Your road to SEO begins here.

Foundational SEO

Impact of SEO

Takeaways:Search is a common, everyday activity. Through the Internet, all the information we need is within reach. Information is money, and money is power. Making that information visible and available to other people is the main goal. That's why people looked ...

Introduction to Search Engines

Takeaways:A search engine does 3 main things: Index, Retrieve, Rank. Before search engines form an index, the first thing it does is that it lets "spiders" or "crawlers" read web pages, or “crawls” them so to speak, and follows links all throughout ...


Takeaways:Google search spider or better known as Googlebot, gives the Google indexer the full text of the pages that it crawls on, which is then stored in Google’s database in  alphabetical order. In order for Google to achieve its maximum performance, ...


Takeaway:Retrieval happens when a search engine retrieves what it has indexed about your website and compares it with the search query of the user.


Takeaways:Ranking is the main reason why we do SEO. Google's ranking system is composed of 2 major factors: On-site and Off-site Optimization. These factors are used to determine how well a certain webpage's SEO was done.

What is On Site Optimization?

Takeaways:On-site optimization deals with everything in your website that you can change  and manipulate--like codes. On-site optimization accounts for only 25% of your website's SEO because if it takes a higher percent, SEO will only be for the benefit of search ...

What is Off-site Optimization?

Takeaways:Off-site optimization makes up 75% of your SEO factor to reduce the power of On-site optimization. Off-site optimization refers to factors on your website that you cannot manipulate. It cannot be controlled by mere codes on your page instead it involves ...

Introduction to Links

Takeaways:Links make us move from one webpage to another. Links cannot be given away by webmasters so easily. You have to create link awareness. Links are expected to build up gradually--don't rush. Linkbuilding is an SEO strategy that focuses on getting or asking ...

Keyword Optimization Guide Introduction

5 TakeawaysMarket Defining Keywords Customer Defining Keywords Product Defining Keywords Geo Targeting Keywords Related Vertical Keywords

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