Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

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This topic contains 9 replies, has 7 voices, and was last updated by  Denise Vergara 4 years, 9 months ago.

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  • #22047

    You really need emotional appeal in writing, but it may actually do harm. Here’s why!


    sandy dulay

    The article was too long but I get her point. hehehe


    Jonalyn Ayatin

    Overstating the problem may lead to wrong interpretation of the reader, thank you for sharing Denise.


    Joy Joven

    Thanks for this! While targeting the emotional aspect of the readers is effective, too much of it causes “emotional fatigue”. Too much of everything is never a good thing – Balance is the key!


    Not really long for me. With the 1150+ words, this is my takeaway “If you truly address their issues, you won’t need to manufacture extremes to remind your readers how much easier their lives would be if their problems were alleviated with your solutions. They’ll already know.” I really think Yael did a great job here with emphasis on those writing to give solutions to their readers.


    I think that one of the reasons why some writers implant excessive emotional appeal is because they their grasp on the customer/reader’s needs are also just “manufactured”. They don’t really understand what their readers need and, as a consequence, they don’t really understand what they’re writing about. People who blog about their personal experiences will be effective. But, let’s be realistic here… a lot of writers for a certain brand are outsourced.


    sandy dulay

    I extremely agree with Pithree. That’s why it is really important that you really know your reader’s needs and what you are writing.


    Great insight @pithree. That goes to the companies who tried and is trying to trick people with artificial connections. Too bad, that won’t result to long-term relationships. People aren’t stupid to put them on top of the mind.

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