“Yes” Content

Takeaways:

• People are emotional beings. We are interested in things that affects us emotionally.
• A reader spends most of his time in skimming and you only have two seconds to get their attention.
• Readers consider how catchy your title, images and outline are before they read your article.
• Your content must establish a connection between you and your reader. In establishing connection, loyalty and trust of the readers is also created.
• Without readers, you won’t have any User Activity that greatly affects AuthorRank and Dwell Time Metrics–all needed in your site’s SEO.