“Okay, that title may sound a little extreme, but there is some truth to it. Whilst Facebook likes aren’t completely worthless, their actual value is diminishing at a rate of knots.”
“There’s been plenty written about how to create smart digital marketing content. But less attention gets paid to what happens after you click “publish” and whether your videos, infographics, social media posts, and other pieces of content are actually reaching the right people.“
“Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).“
“Several weeks ago I was talking to a friend who runs a small e-shop. She and her assistant run social media themselves, as they can’t allow a social media manager, and, frankly speaking, they don’t need one, as their potential audience is not so wide, and the girls are doing a good job.“
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