Archives for 2013

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Growth Hacks Top 10

The Best of Inbound Marketing for December, 2013
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1 Launching a Startup in 2014? Read this Advice from Successful Entrepreneurs and Business Strategists

“Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.”

cloudways.com

2
How to Increase the Memory Retention Rate of your Readers by 65%

“Content is everywhere. It’s common. If scarcity dictates value, then content should already be as cheap as trash. But what makes content so powerful? What has put it in the pedestal – even knighting it with the honorable title of “king“?”

seo-hacker.com

3
Machine Learning for SEOs

“I think that machine learning is going to be playing a bigger and bigger role in SEO, and so I think it is important that we have a basic understanding of how it works.”

moz.com

4
How to Dominate the Entire First Page of Google

“So what can savvy digital marketers do in the short term? Dominate the entire first page of Google for brand related search queries.”

searchenginewatch.com

5
I Hated This Headline … So Why Did it Work?

“…headlines with more than ten words get less readership than short headlines. On the other hand, a study of retail advertisements found that headlines of ten words sell more merchandise than short headlines.”

copyblogger.com

6
Email Marketing Isn’t Dead – You’re Probably Just Using It Wrong

“Not only is email marketing alive and well, it is actually one of the most important and effective avenues of communication.”

clickz.com

7
Rap Genius SEO Redemption – The Blueprint II

“Rap Genius is hurting. Tom Harari, Director of Strategy explores how they fell so far and what he’d do to help them reclaim the throne.”

iacquire.com

8

“Without a doubt, iterative design and A/B testing have done wonders for websites in recent years.”

blog.kissmetrics.com

9
Content Marketing in Boring Industries

“Building content in boring verticals may be difficult if you remain vertically siloed.”

slideshare.net

10
What Pinterest brings to the semantic web

“My affinity for the developments in search, and the semantic web, have helped me look at Pinterest in a way that really opened my eyes to its potential for companies looking to tell their story online.”

websighthangouts.com

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Growth Hacks Top 10

The Best of Inbound Marketing for November, 2013
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 1 What Marvel Comics Taught me about Starting an SEO Company

“Marvel Comics have been one of my most adored childhood memories. Thanks to the internet and the ever-awesome scanner, I got to read a ton of Marvel comics on my Tablet. And you know what? It taught me a lot about SEO.”

seo-hacker.com

2
How to Make WordPress Sites Load 72.7% Faster

If your house has foundation problems, you don’t treat your windows. You fix the foundation. If your car is idling rough, you don’t change your tires. You get under the hood and address the engine. So if your WordPress website is slow, why on earth would you look to the edges first for a solution?

copyblogger.com

3
Google Analytics API made easy – Google docs Magic Tutorial

“Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access.”

distilled.net

4
HOW TO: Measure ROI for Live Events

“As technology infuses itself into live experiences, marketers are often left with a sea of meaningless metrics.”

slideshare.net

5
How Long Should Your Landing Page Be?

“Have you ever wondered what the biggest secret to a high converting landing page is? It all comes down to answering objections.”

quicksprout.com

6
How & When You Can Turn SEM From A Checkbox To A Core Business Component

“Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.””

searchengineland.com

7
How To Be A Good Client (And Still Get Exactly What You Want)

“So what’s the secret? How can you make sure, as a client, a friend, or a boss, that you get what you want from your designer, your developer, or your employee?”

wallaroomedia.com

8

“I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.”

blog.bufferapp.com

9
Google AdWords Scripts Offers Enhanced Automation

“In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients.”

moz.com

10
Parallax scrolling and SEO are 100% compatible – clearing up the misconception

“So many people have written about how Parallax Scrolling and SEO are incompatible, but in this article we are going to prove that they are compatible.”

mmarley.com

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Growth Hacks Top 10

The Best of Inbound Marketing for October, 2013
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 1 6 Major Google Changes Reveal the Future of SEO

“The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.”

searchenginewatch.com

2

 “Have you ever thought about using a free tool to market your site?”

quicksprout.com

3
How to Build White Hat Links to Affiliate Sites

“Don’t you hate it when you read about a cool link building strategy… but realize that you can’t use it because you run an affiliate site.”

seo-hacker.com

4
10 Tools for Creating Infographics and Visualizations

“Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content.”

moz.com/blog

5
65% Of Your Potential Clients Don’t Trust You

“During the last decade the public’s trust in SEO has faded. Ever-changing search algorithms and blackhat penalizations have eroded SEO companies’ reputations. Some critics have predicted the end of SEO, and recently a frustrated SEO even announced on Reddit that he was leaving the SEO industry.”

wallaroomedia.com

6
Brand your Way to Success: A Complete Guide to Shape your Online Brand

“Branding is the best way to promote a website, company or organization online to win in its online market competition.”

searchenginejournal.com

7
The Ultimate Cheat Sheet For Reinventing Yourself

“Every day you reinvent yourself. You’re always in motion. But you decide every day: forward or backward.”

techcrunch.com

8

 “The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content.”

searchengineland.com

9
58+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students

“…content curation is presently one of the the hottest topics for online marketers. However, only few fully understand the benefits of content curation especially the advantage it provides in building business and a brand name.”

webbythoughts.com

10
This is why Guest Blogging is Dead in the Water for SEO

“Ever wonder why Google has taken a stance against guest posting? Once again SEO’s have killed the tactic and are pissing in their own backyard.”

thenextcorner.net

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Growth Hacks Top 10

The Best of Inbound Marketing for September, 2013
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 1

Building an Awesome Content Team to Drive Links to Your Website

“There are a lot of reasons where building a content team can have its benefits, and it doesn’t need to cost you a fortune either. Here’s a few reasons why you might want to build a content team.”

findmyblogway.com

2

Real Marketing Sh*t: An SEO’s Guide to Content Marketing

“Can we all just stop for a moment and think about what marketing is.”

97thfloor.com

3

How Saving On Design Could Cost You More In The Long Term

“When a designer gives me a bill, I see it as an investment. For me, it is something that appreciates and helps your business grow.”

quicksprout.com

4

50 Tools to Jumpstart Your Content Marketing Efforts

“Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.”

blog.kissmetrics.com

5

The First Existential Threat to SEO

“Because organic search investments don’t come from faith – they come from data, and critical parts of that data have gone missing.”

moz.com/rand

6

Colour: User Experience And Psychology

“Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognized and identified with your industry..”

usabilitygeek.com

7

Google Overhauls their Search Engine with Hummingbird

“Google’s new engine is something unfamiliar – yet it shook the search results page quite hard.”

seo-hacker.com

8

“Google finally did us all the service of stopping this charade of keyword transparency this week and finally removed them entirely from their search referrers this week.”

webmarketingschool.com/

9

4 Ways to Generate Content From Every Employee You Have

“A while back, I discussed a good bit about something I still feel is content marketing’s most potential powerful and useful tool—Insourcing”

thesaleslion.com

10

Boosting Relevant Online Traffic through Search Engine Optimization

“Traffic is important. We all know that. With a website, traffic is its lifeblood.”

slideshare.net

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What You Need to Know in the World of Inbound Marketing
August 2013, Issue #2

How to Create a Content Strategy (In Only 652 Steps)

“Forget about SEO and rankings. This is about content, which affects every inch of your marketing strategy. Content influences everything in marketing.”

portent.com

Why is Facebook Blue? The Science of Color in Marketing

“Buffer’s Leo Widrich explains the importance of color in website and brand design.”

www.fastcompany.com

2013 Local Search Ranking Factors

“Another year, another increase in the complexity of local search results at Google.”

moz.com

Is Search Still the Dominant Way People Answer Questions?

“It could mean that while social networks are extremely popular, people still rely on search engines for real questions.”

www.stonetemple.com

How Upvote/Downvote Sites like Reddit Breed Irrational Herd Behavior

“The last decade or more has been marked by an explosion of interest in aggregated opinion, and how we can use it to inform our own beliefs, ideas, and decisions.”

io9.com

Secret Ingredients of Better Marketing

“A lot of what passes for marketing fails to capture its audience’s attention or interest. Yet some campaigns & some companies have extraordinary success.”

www.slideshare.net

The Definitive Guide to Growth Hacking

“Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.”

www.quicksprout.com

Customer Support: Always Easy, Never Necessary

“Judge a company by how they treat customers, not prospects, because you’ll be a customer for a lot longer than you’ll be a lead in a pipeline.”

insideintercom.net

How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!

“This is the story of how this blog became a Technorati Top 100 Business Blog in just 1 year.”

www.matthewwoodward.co.uk

Product Review Vendors – Solutions to Fit Your eCommerce SEO Needs

“Choose the right solution for adding product reviews to your eCommerce website with a focus on search engine optimization.”

www.seoverflow.com

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About this Site

Growth Hacks by SEO Hacker School will be a compilation of posts about Search Engine Optimizationg, Conversion Rate Optimization, Online Reputation Management, Social Media Marketing, Business Development, Entrepreneurship, Leadership, Creativity, Web Design and Development, Linkbuilding, Copywriting, Content Marketing and Strategy, Marketing, Branding, Inbound Marketing and all things involving internet marketing.

It’s a website of content in the web that I have personally read and approved to be put here and sent to our email list every month. It’s a list of filtered content when everything else in the web is full of crap.

This site will be filled with quotes, powerpoints, links, images, excerpts, screenshots, and lots and lots of reasons to learn.

Hope you enjoy and learn with me!

– Sean Si