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“According to LinkedIn, only 2% of visitors convert on their first visit to a website. By retargeting those who visited your website then left without purchasing, you entice them into coming back to your website and convert.“ seo-hacker.com |
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Major Google Algorithm Updates You Need To Know For 2022 Planning“Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality of results has helped Google decrease the number of irrelevant results appearing on a search results page by over 40% over the past five years, the search engine says.” searchenginejournal.com |
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Going Digital: 4 Doable Steps for Businesses“As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the lockdown restrictions enforced around the globe, the majority of businesses were faced with the urgency to put more online efforts as well.“ seo-hacker.com |
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Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]“Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.” marketingprofs.com |
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How to Create An Email Strategy“An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.” digitalmarketer.com |
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“For those in the B2B world, you’ve probably heard of B2B referred to as “Boring 2 Boring.” Well, it’s time to end that and spice things up a bit. So, let’s explore marketing storytelling techniques you can use to take your B2B marketing strategy to the next level.” moz.com |
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Marketing to Gen Z: The Digital Natives“Members of Gen Z buck trends and set trends in their own way — most notably their disruption of traditional gender norms. Generation Z gravitates toward gender inclusivity and unisex options. In fact, 77% feel more positive toward brands that promote gender equality on social media.” kunocreative.com |
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How to Build Backlinks to Your Website“Links are one of the fundamental ranking factors that we have. Think of it as word-of-mouth referrals. When you have many people referring your company to their friends and family, that means you’re building your credibility as a trustworthy company with good products and services.” seo-hacker.com |
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Conversion Rate Optimization (CRO): 8 Ways To Get Started“Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.” blog.hubspot.com |
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“Inclusive language aims to avoid offense and fulfill the ideals of egalitarianism by avoiding expressions that express or imply ideas that are sexist, racist, or otherwise biased, prejudiced, or denigrating to any particular group of people (and sometimes animals as well). Use of inclusive language might be considered a form of political correctness; often the term “political correctness” is used to refer to this practice, either as a neutral description by supporters or commentators in general or with negative connotations among its opponents.” seroundtable.com |
