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How to Use Google Keyword Planner in 2018 (and Beyond) “Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for.“ ahrefs.com |
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Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented “As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work.” moz.com |
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Google Ads arrives. So long, AdWords “AdWords launched as a platform for running text ads on Google Search. It has since evolved to include advertising across Search; Google Display Network, which includes apps and websites; Gmail; and YouTube. The new Google Ads brand reflects the broader offering.” searchengineland.com |
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Annelieke’s Analytics: 16 months of Google Search Console data “Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer.“ yoast.com |
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Six mistakes emerging brands make that affect their SEO “The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it.” searchenginewatch.com |
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A Look Into the Latest Google Algorithm Update (July 2018) “This past month, Google has once again launched a new set of algorithm updates that continue to optimize search.” seo-hacker.com |
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Google Redefines What is Considered Low Quality “It’s important to know that quality raters cannot personally change how a page is ranked. Rather, they pass the feedback onto those who write Google’s algorithms.“ searchenginejournal.com |
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Growing Emphasis on Accessibility and Inclusiveness “Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for specialists, in the United States, there remains resistance.” searchnewscentral.com |
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E.U. Fines Google $5.1 Billion in Android Antitrust Case “The penalty’s size highlighted Europe’s increasingly bold stance against the power of American tech firms, even as officials in the United States have taken a largely hands-off approach to the companies.” nytimes.com |
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How We Turned Our Boring Warranty into a Lead Gen Tool and Brought 600 Leads in 3 Weeks
“Warranties are the thing you sign on the way to get the cool thing you want. Few of us read them. Fewer still understand their finer points and implications, but if actively leveraged, warranties can play a significant role in marketing.” semrush.com |
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