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Growth Hacks Top 10

August 1, 2020 Leave a Comment

	CRO Audits and How You Can Use it For E-Commerce “A winning strategy starts with a well-formed audit from the CRO specialist that targets contingencies and issues that can come up in the pursuit of astounding conversions.” seo-hacker.com

	Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday “There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.” moz.com

	How to Increase Website Authority (Domain Rating) “If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution.“ ahrefs.com

	What SEOs get wrong about Google updates “Many SEOs blame a Google algorithm update for their ranking declines and many SEOs often try to figure out which ranking factors they need to work on for a specific site. The thing is, often this is the wrong way to go about Google algorithm updates.” searchengineland.com

	Essential Expert Tips on Fixing and Avoiding Google Penalties “…penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. “ semrush.com

	Should you be Worried about Content Scrapers? “If you own a high-quality website that is getting a good amount of traffic, then you are most likely a victim of content scrapers. Content scraping is the illegal process of copying content from high-quality sources and publishes them as their own.” seo-hacker.com

	Prepare for mobile-first indexing (with a little extra time) “We realize that in these uncertain times, it’s not always easy to focus on work as otherwise, so we’ve decided to extend the timeframe to the end of March 2021. At that time, we’re planning on switching our indexing over to mobile-first indexing.” webmasters.googleblog.com

	Advanced tactics for SEO title tag optimization “For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic.” searchengineland.com

	How to Increase Traffic Through New Google Image Search Update “Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images.” seo-hacker.com

	Page Load Time: How Quickly Should a Page Load in 2020? “For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the green and ready to move on to other projects.” searchenginejournal.com

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Growth Hacks Top 10

March 30, 2020 Leave a Comment

	How the Coronavirus Pandemic Affects Search and What SEOs Should Do “These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital.” seo-hacker.com

	Reducing Digital Marketing Due to COVID-19? Read This First “With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximize efficiency.” searchengineland.com

	How to Pause Your Business Online in Google Search “Here’s an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online.” webmasters.googleblog.com

	Generating Local Content at Scale “Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.” moz.com

	Getting Ready for Chasing Google Sitelinks “Sitelinks have been around for over ten years helping users navigate to important sections of a website right from the SERP.” seranking.com

	5 Completely Sane Reasons Why You Shouldn’t Stop SEO Efforts During COVID-19 “Here are five reasons why you should absolutely continue search engine marketing efforts during these trying times.” searchenginejournal.com

	Google Finally Rolls Out the March Nofollow Update “After announcing it in September 2019, Google made changes to the “nofollow” link attribute this month. seo-hacker.com

	Google Search Ranking Algorithm Volatility “May of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days.” seroundtable.com

	Schema for Coronavirus Special Announcements “We have today published Schema Org 7.0, which includes fast-tracked new vocabulary to assist the global response to the Coronavirus outbreak.” schema.org

	Google Announces Mobile-First Indexing for All Sites “Google has announced that by September 2020, all websites will be crawled and indexed through mobile-first indexing.” semrush.com

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Growth Hacks Top 10

June 30, 2019 Leave a Comment

	49% of all Google searches are no-click, study finds “The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years.“ searchengineland.com

	Overview on Using Search Intent for SEO Content Research “Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is where search intent comes in.” seo-hacker.com

	The June 3, 2019 Core Quality Update was a big one “Once again, Google has pushed out a significant core quality update. From what we can see, these changes have strongly affected a large number of sites..“ mariehaynes.com

	Using Link Building for Long-Term SEO Success “SEO checklists show marketers focus more attention on on-page SEO over link acquisition. Not every marketer has the time to conduct keyword research for all content. But SEO is competitive, and it’s difficult to rank without referring domains.“ accuranker.com

	SEO Tactics: Black Hats, White Hats, Gray Hats & ‘Asshats’ “Nothing can draw a group of SEO professionals into a debate faster than mentioning to the other side that your way is better.” searchenginejournal.com

	E-A-T and SEO: How to Create Content That Google Wants “While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T” — and it’s been frequently on the lips and fingertips of most SEO’s ever since.” moz.com

	10 Crucial SEO Mistakes You Might Be Doing “SEO is competitive. Once you get to the top page, you can never afford to make any mistake that can affect your website gravely. There is no perfect SEO campaign but these SEO mistakes are something you should take a look at.“ seo-hacker.com

	12 reasons your SEO traffic is plateauing and how to fix it “The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck.” kevin-indig.com

	Search Engine Optimization (SEO) Starter Guide “You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search: this guide is meant for you.” support.google.com

	Google Showing New Local Scroll Pack “Google appears to be testing (rolling out?) a new Local Scroll Pak display that provides a horizontal scrolling view of the top local search results.” blumenthals.com

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Growth Hacks Top 10

August 10, 2018 Leave a Comment

	How to Use Google Keyword Planner in 2018 (and Beyond) “Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for.“ ahrefs.com

	Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented “As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work.” moz.com

	Google Ads arrives. So long, AdWords “AdWords launched as a platform for running text ads on Google Search. It has since evolved to include advertising across Search; Google Display Network, which includes apps and websites; Gmail; and YouTube. The new Google Ads brand reflects the broader offering.” searchengineland.com

	Annelieke’s Analytics: 16 months of Google Search Console data “Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer.“ yoast.com

	Six mistakes emerging brands make that affect their SEO “The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it.” searchenginewatch.com

	A Look Into the Latest Google Algorithm Update (July 2018) “This past month, Google has once again launched a new set of algorithm updates that continue to optimize search.” seo-hacker.com

	Google Redefines What is Considered Low Quality “It’s important to know that quality raters cannot personally change how a page is ranked. Rather, they pass the feedback onto those who write Google’s algorithms.“ searchenginejournal.com

	Growing Emphasis on Accessibility and Inclusiveness “Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for specialists, in the United States, there remains resistance.” searchnewscentral.com

	E.U. Fines Google $5.1 Billion in Android Antitrust Case “The penalty’s size highlighted Europe’s increasingly bold stance against the power of American tech firms, even as officials in the United States have taken a largely hands-off approach to the companies.” nytimes.com

	How We Turned Our Boring Warranty into a Lead Gen Tool and Brought 600 Leads in 3 Weeks “Warranties are the thing you sign on the way to get the cool thing you want. Few of us read them. Fewer still understand their finer points and implications, but if actively leveraged, warranties can play a significant role in marketing.” semrush.com

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Growth Hacks Top 10

July 2, 2018 Leave a Comment

	How to Use Google Analytics for Social Media: A Beginner’s Guide “But here’s one brutal truth about social media marketing: a large number of brands are unable to effectively measure the impact of their social media marketing efforts.” hackernoon.com

	The Best Mentors Ask These 8 Questions “It’s hard to deny that good mentors are important. The best workplaces have formal programs to develop mentoring relationships. LinkedIn has even launched a feature to help you find one. And how to be a good mentor is a topic of perennial interest.” www.fastcompany.com

	Man Was Fired By His Company’s AI System Due To Human Error, As Managers ‘Stood Powerless’ “On the day that Diallo was technically fired, he got to work as usual and attempted to use his key card to gain entry to his work. The key card would not work, however, and Diallo also found out that he was locked out of his computer and applications. Later in the day, his recruiter said that they’d received an email notifying them that Diallo’s contract had been terminated. ” inquisitr.com

	Why Your SEO Focus Should Be Brand Building “Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever.“ searchenginejournal.com

	SEO Hacker 2018 Midyear Roundup “As we prepare ourselves for the rest of the year, let us take a look back at some of these news, reviews, and guides that have shaped up the first half of the year.” seo-hacker.com

	A guide to HTML and meta tags in 2018 “The difference between the two tag types is largely arbitrary, with the syntax for an HTML meta tag meaning it’ll contain the word meta within it, whereas a tag defined as a meta tag doesn’t necessarily have to.” searchenginewatch.com

	Build High Converting Landing Pages with These 36 Tactics “Sure, we can benchmark our current conversion rates with how a specific landing page performed in the past. These types of time-based comparisons are helpful, but they’re never apples-to-apples.“ databox.com

	An 8-Point Checklist for Debugging Strange Technical SEO Problems “The very nature of these situations defies a checklist, but it’s useful to have one for the same reason we have them on planes: even the best of us can and will forget things, and a checklist will provvide you with places to dig.” moz.com

	Brand SERPs You Really Should Be Tracking (and Improving) “What they see when they search your brand name is vital. Their perception of your brand when that first page displays is a factor that could very well tip the balance in the decision they are making about doing or continuing to do business with you. “ semrush.com

	How Google Optimizes the 2018 FIFA World Cup “With this in mind, Google has launched new search features for the event itself, to provide users with some of the latest news, game scores, and top players of the World Cup. Here’s a quick look at how Google has optimized their services for the World Cup.” seo-hacker.com

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Growth Hacks Top 10

May 28, 2018 Leave a Comment

	Proven Link Building Tactics for 2018 “It goes without saying, then, that anyone who wants to boost their website’s visibility in Google (and by extension, other search engines) needs to be investing in link building.“ sujanpatel.com

	How to Earn Google Featured Snippets for Mobile: Large-scale Study “Featured snippets are a lens into how Google sees the future of mobile and voice search.” semrush.com

	The context of internal links “Google can read texts, so understanding of the context, synonyms, related words and concepts becomes critical.” yoast.com

	Google’s New Algorithm Creates Original Articles From Your Content “Whether you run a solo operation and personally handle every detail of a campaign for a small number of clients, or oversee a wide roster of projects as part of an agency, there are certain challenges that you will face in the course of your SEO career.” searchenginejournal.com

	The SEO Hacker Mobile Optimization Checklist “This shift into a mobile-first approach is highly evident, as Google has rolled out updates like Google Speed to optimize mobile rankings, the increased focus on voice search and video content, and the integration of AMP in multiple websites.” seo-hacker.com

	What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions “While most legal departments will be considering the direct impacts of the GDPR on their own operations, many might miss the impacts that other companies’ (namely, in this case, Google’s) compliance actions have on your data.” moz.com

	Why Google Won’t Give Specific Meta Description Lengths “The important thing to note is that Google has never given any specific character or word count for the meta description tags, even when they have increased the length in the past. So it isn’t surprising they are continuing the same.“ thesempost.com

	How to survive Google’s new local search world “There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but there are also many scenarios where it is likely Google will remove the negative reviews.” searchengineland.com

	Google Sues SEO Company Threatening To Remove Businesses From Google “Google wrote “earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related entities and individuals) for misleading small businesses with threats to remove their listings from Google Search and Maps and demands that they pay for unwanted search optimization services.” seroundtable.com

	The Growing Emphasis on Accessibility and Inclusive User Experience “Nearly every website usability audit or web design client I speak with places accessibility at the bottom of the pile of things to plan for. Educating them is part of every discussion. Like SEO, there is no shortage of myths.” searchnewscentral.com

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Growth Hacks Top 10

April 30, 2018 Leave a Comment

	Meet the 29-Year-Old CEO Who Turned His Hobby Into a $1.5 Billion Business That’s Backed by Jay-Z “That revelation inspired the 29-year-old entrepreneur to launch JetSmarter – a start-up that allows people across the globe to book trips on a private jet using its mobile app.“ time.com

	Optimize Your Instagram Marketing with These Strategies “The impact and importance of Instagram as a marketing tool have been well-stated, and there are a good number of ways you can make it work with your brand.” seo-hacker.com

	12 Reasons Why Your Business Absolutely Needs SEO “Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.” searchenginejournal.com

	What Really Works for Content Promotion in 2018 “If you think you were great six months ago, the bar has already leveled up. Everything that you know “works” has to be re-evaluated.” sujanpatel.com

	Elements of a Viral Social Media Campaign “Creating a social media campaign that can get viral takes a lot of effort and the right timing, along with key elements that make it all work.” seo-hacker.com

	8 Common Website Mistakes Revealed Via Content Audits “Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.” moz.com

	Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us “Whatever the reason, the Eye of Sauron has now been fixed upon Facebook, Google and other platforms that traffic in user data. We can expect that they will now face the kind of scrutiny that has previously been reserved for large global companies such as Microsoft, AT&T and others.“ searchengineland.com

	GDPR: ensuring your website is secure “With GDPR now only a month away, businesses across Europe are gearing up for what will potentially be one of the biggest shifts in data privacy laws since the 2003 CAN-SPAM Act.” searchenginewatch.com

	WordPress: What is Gutenberg? “It’s something many people often gloss over, but Gutenberg is not just a new editor for WordPress. It’s the start of something much bigger. .” yoast.com

	Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site “The use of AMP is an interesting one. For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements. But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one.” sempost.com

Growth Hacks Top 10

March 26, 2018 Leave a Comment

	Top 3 Viral Marketing Campaigns to Take Inspiration From “Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.“ semrush.com

	Going the Distance – Content Doesn’t Always Mean Instant “Content marketing promises a lineup of exciting profits, but to see them we have to wait. Adverts, newsletters and other marketing tools get to the client immediately with specific offers, while content marketing works in the background. It’s a constant process that should be implemented into our overall strategy.” elephate.com

	As Facebook’s Algorithm Changes, SEO Becomes Crucial “It’s hard to say precisely to what extent a drop in organic reach for brands and businesses already took place. It seems like a drop in referrals to media-sites did happen. Media sites seem to get more traffic from Google now than from Facebook.” yoast.com

	11 Big SEO Challenges You’ll Face in Your Career “Whether you run a solo operation and personally handle every detail of a campaign for a small number of clients, or oversee a wide roster of projects as part of an agency, there are certain challenges that you will face in the course of your SEO career.” searchenginejournal.com

	Woorank: The SEO Hacker Review “With features like advanced website reviews, competitive analysis, marketing checklist, keyword tool, and site crawl analysis, Woorank aims to bring in more versatility to our diverse variety of SEO tools.” seo-hacker.com

	Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming “Over the past couple of years, I’ve talked a lot about how SERPs have expanded well beyond 10 blue links. What we talk about less is the flip-side, that SERPs are also shrinking. Adding SERP features is, in some cases, a zero-sum game, at the cost of organic results.” moz.com

	SEO Is a Long Game — So Focus On Evergreen Content “There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine prominence through sponsored listings, the truth is that SEO takes time.“ business2community.com

	8 types of negative reviews Google will remove “There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but there are also many scenarios where it is likely Google will remove the negative reviews.” searchengineland.com

	Google Drops Zero Search Results Experiment “The experiment, which began last week, was to serve searchers the answer up to half a second faster, especially since most searchers didn’t actually click through to any search results, as the answer box showed the answer most wanted.” thesempost.com

	IWD 2018: Eight SEO ladies give their advice on being a woman in search “Even without the numbers, it’s fairly obvious to anyone who works within SEO that it’s a majority male industry – from the speaker line-ups at events, to the rosters at companies, to the bylines on industry blogs. This isn’t to say that there aren’t plenty of hugely successful and brilliant women working in SEO, because there are. But there are still comparatively fewer of them.” searchenginewatch.com

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Growth Hacks Top 10

February 27, 2018 Leave a Comment

	Thought Leaders Say Why HTTPS and Voice Search Will Rule the Roost in 2018 “Digital marketing and stock markets share the same trait: they are constantly changing. What used to be the norm is obsolete only a few months later.” growmap.com

	Keep the Pace: Preparing for the Google Speed Update “It has been proven numerous times that fast loading speeds help users stay longer in a website, ensuring that you have steady traffic and a lower bounce rate.” seo-hacker.com

	Blockchain: A Very Short History Of Ethereum Everyone Should Read “Even though Bitcoin remains the most popular cryptocurrency, it’s Ethereum’s aggressive growth that has many speculating it will soon overtake Bitcoin in usage.” forbes.com

	9 Emotional Hooks That Will Make Your Content 10x Better “If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.” searchenginejournal.com

	Budget Friendly Google Chrome Extensions For Your SEO Needs “A good SEO strategy is even more effective through the use of a diverse selection of tools that get the job well done.” seo-hacker.com

	The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything “Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite.” moz.com

	Experts Share Best WordPress SEO Tips to [Boost Rankings] in 2018 “While the response to my SEO checklist blog post was tremendous, the one question that I was frequently asked was ‘how to SEO optimized a WordPress website?’“ capsicummediaworks.com

	Health start-up Medopad raises $28 million after striking over $140 million in China deals “The London-based company sells an app that connects patients with health-care professionals. It uses machine learning to analyze a patient’s data and detect life-threatening medical conditions.” cnbc.com

	Are keywords still relevant to SEO in 2018? “Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster.” searchenginewatch.com

	How to Steal Links from Your Lazy Competitors “You need to step outside of what everyone else is doing so that you can earn links that they don’t have, giving you a unique advantage in your organic search campaign.” searchenginejournal.com

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Growth Hacks Top 10

January 31, 2018 Leave a Comment

	Daring SEO Strategies You Must Try This 2018 “Speaking of SEO strategies, it pays to be daring and risk-taking every once in a while.” seo-hacker.com

	What to Do When a New Potential SEO Client Contacts You “If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and “one weird tricks to 10x your traffic overnight.” moz.com

	83 Experts Share the Best Ecommerce Conversion Rate Optimization Strategies for 2018 “The competition in the ecommerce industry is huge. Especially with bigger players like Amazon and Walmart, it takes a lot of effort to build credibility. However, not many people know that a few key changes to your website can boost your conversion rate considerably.” shanebarker.com

	6 Effective SEO Strategies for 2018 [With Case Studies] “SEO strategies come in different forms, as the focus of approach will always vary depending on what the site/business actually needs to address to be able to compete.” kaiserthesage.com

	What we learned about “Long Tail” by analyzing 1.4 Billion keywords “I’m sure you’ve heard it many times that short keywords tend to get tons of searches per month, while the long ones are never popular.” ahrefs.com

	Top SEO Service Industry Experts Local Search Tips for 2018 “While the local online marketing industry is consistently changing, it is also continually reminding online marketers that hard-work, white hat methods, and a focus on proven iron-clad approaches are a path to success.” seoexpertbrad.com

	The State of Search Engine Marketing in China “I remember wiring advertising funds for a major brand to our colleague in China and they physically would cash the money out of the bank, put it the equivalent of $10,000 in their backpack, and ride their bicycle over to Baidu’s office to make the advertising deposit.“ searchenginejournal.com

	Why You’re Not Ranking Where You Should Be (And How to Fix It) “Because here’s the thing: marketers make a lot of mistakes when it comes to SEO, and those mistakes kill their rankings.” neilpatel.com

	Website Mistakes That Can Sabotage Your SEO and How To Fix Them “With so much competition on the web these days, it’s important to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your own efforts.” www.business2community.com

	13 SEO Myths That Are Probably Killing Your Ranks “As we are often being asked about many misconceptions from the SEO world, we’ve decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all.” cognitiveseo.com