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Top 3 Viral Marketing Campaigns to Take Inspiration From “Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.“ semrush.com |
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Going the Distance – Content Doesn’t Always Mean Instant “Content marketing promises a lineup of exciting profits, but to see them we have to wait. Adverts, newsletters and other marketing tools get to the client immediately with specific offers, while content marketing works in the background. It’s a constant process that should be implemented into our overall strategy.” elephate.com |
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As Facebook’s Algorithm Changes, SEO Becomes Crucial “It’s hard to say precisely to what extent a drop in organic reach for brands and businesses already took place. It seems like a drop in referrals to media-sites did happen. Media sites seem to get more traffic from Google now than from Facebook.” yoast.com |
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11 Big SEO Challenges You’ll Face in Your Career “Whether you run a solo operation and personally handle every detail of a campaign for a small number of clients, or oversee a wide roster of projects as part of an agency, there are certain challenges that you will face in the course of your SEO career.” searchenginejournal.com |
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Woorank: The SEO Hacker Review “With features like advanced website reviews, competitive analysis, marketing checklist, keyword tool, and site crawl analysis, Woorank aims to bring in more versatility to our diverse variety of SEO tools.” seo-hacker.com |
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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming “Over the past couple of years, I’ve talked a lot about how SERPs have expanded well beyond 10 blue links. What we talk about less is the flip-side, that SERPs are also shrinking. Adding SERP features is, in some cases, a zero-sum game, at the cost of organic results.” moz.com |
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SEO Is a Long Game — So Focus On Evergreen Content “There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine prominence through sponsored listings, the truth is that SEO takes time.“ business2community.com |
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8 types of negative reviews Google will remove “There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but there are also many scenarios where it is likely Google will remove the negative reviews.” searchengineland.com |
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Google Drops Zero Search Results Experiment “The experiment, which began last week, was to serve searchers the answer up to half a second faster, especially since most searchers didn’t actually click through to any search results, as the answer box showed the answer most wanted.” thesempost.com |
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IWD 2018: Eight SEO ladies give their advice on being a woman in search “Even without the numbers, it’s fairly obvious to anyone who works within SEO that it’s a majority male industry – from the speaker line-ups at events, to the rosters at companies, to the bylines on industry blogs. This isn’t to say that there aren’t plenty of hugely successful and brilliant women working in SEO, because there are. But there are still comparatively fewer of them.” searchenginewatch.com |
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