Archives for 2016

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Growth Hacks Top 10

 

1 17 Experts Share Their Holiday Marketing Strategies

“t’s November and the holiday season is drawing near for US and UK businesses. Most businesses make the most out of these holidays and hope to get huge sales.”

pbnbutler.com

2

Google Revamps Article Structured Data Documentation For AMP

“Google has completely revamped the documentation for article structured data in their developer section. It is really a complete rewrite, specifically to call out the differences between article markup for AMP pages versus article markup for normal HTML pages.”

seroundtable.com

3

The Ultimate Resource for Learning SEO

“Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.”

advancedwebranking.com

4

How We Use Guest Blogging to Build Relationships

“A guest post is an article that someone external to the organization writes for a blog. The Hubstaff blog has published guest posts from awesome influencers in the industry, like Vera from Workhoppers, Anthony of Sticker Mule, Joe of Collage, and so on. It’s an excellent way to build relationships, increase thought leadership, and share ideas.”

hubstaff.com

5 The Definitive Guide to Guest Posting Like a Pro

“Guest blogging has been an integral part of the SEO Process from the get-go. It’s a great way to utilize the limitless potential of the internet and all you have to do is use it properly.”

seo-hacker.com

6

How to Perform a Comprehensive On-Site SEO Audit

“There’s never been a better time to be a white hat SEO practitioner than now. Not only has Google gotten better at identifying web spam with the Panda and Penguin updates, it’s also become more adept at understanding entities and context with Hummingbird.”

fearlessflyer.com

7 Forms Can Now Be Embedded in AMP Pages

“The Accelerated Mobile Pages project announced this week it has launched support for forms in AMP HTML.”

searchenginejournal.com

8

The Guide to Content Marketing Competitive Intelligence

“A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses.”

searchenginejournal.com

9 Google drops the Content Keywords feature from Google Search Console

“It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.”

searchengineland.com

10

Picture Perfect: 9 Ways to Make Your Blog Look Better

“Blogs are the best way to create content, in my opinion. You can write whatever you can think of and chances are there’s going to be a market for your thoughts.”

seo-hacker.com

 

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Growth Hacks Top 10

 

1 The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web

“…technical SEO is more complicated and more important than ever before and much of the SEO discussion has shied away from its growing technical components in favor of content marketing.”

moz.com

2

How to Perform a Comprehensive On-Site SEO Audit

“Gone are the days when you could just mass up on content and links on your way to the top of the SERPs. In this day and age of SEO, a more holistic approach gets the best results.”

fearlessflyer.com

3

Google is Splitting its Search Index, Priotizing Mobile Over Desktop

“Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.”

searchenginejournal.com

4

Google labels your links, such as ‘footer’ or Penguin-impacted

“Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities”

searchengineland.com

5 How to Step Up Your Customer Service Game Like a Pro

“In SEO, it is important to build a rapport with your readers because generally, people are more likely to enjoy perusing content shared by people or websites that they like.”

seo-hacker.com

6

10 Little Known SEO Hacks You Need to Try

“…search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people.

positionly.com

7 Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

“If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google.”

moz.com

8

Your Website Did Not Recover from Penguin? Here’s 5 Reasons Why

“It’s been a while since the last update but from September to October, the Penguin 4.0 update was rolled out and implemented everywhere. “

seo-hacker.com

9 SEO Horror Stories to Scare You This Halloween

“With Halloween just a few short days away, it seems that everyone has spooky thoughts on the brain—and that’s ok, just as long as everything scary is in your head, and not on your website.”

searchenginejournal.com

10

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns (Guide)

“In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead nurturing campaigns and how lead scoring can help prioritize leads and improve conversions, as well as how lead nurturing strategy affects the creation of drip email campaigns.”

medium.com

 

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Growth Hacks Top 10

 

1 301 Redirects Rules Change: What You Need to Know for SEO

“301 and 302 redirects have changed in the way they pass PageRank in the web. Here’s what you need to know.”

moz.com

2

How to Optimize for Satisfaction in SEO

“Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast.”

kaiserthesage.com

3

Broken Link Building Tutorial for Beginners

“Today, let me walk you through the fundamentals of one of the effective link building tactics ever exist in the search marketing industry – broken link building.”

seo-hacker.com

4

Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

“All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment.”

contentmarketinginstitute.com

5 The 10 Most Important Metrics You Should be Tracking in Content Marketing

“Today, 88% of marketers are using content marketing – up 2% from last year, with as many as 76% of marketers planning to produce more content in 2016.”

searchenginejournal.com

6

How does Google’s local algorithm work in 2016?

“Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. “

searchengineland.com

7 How Emotional Copywriting Is Complete Bogus

“It’s clear that emotions are important when it comes to purchase habits and how we engage with brands, but an emotional response doesn’t explain why we react to brands in a particular way.”

klientboost.com

8

Visual Engagement Metrics: Your Optimization Secret Weapon

“Adding eye-tracking into your arsenal will increase your understanding of user behavior as well as the usability of your site, and it will arm with your enough (valuable) test hypotheses to last you for a long time.”

conversionxl.com

9 Gain an Unfair Advantage With 10 Underutilized Traffic Sources for Startups

“Here are 10 underutilized traffic sources that are perfect for startup marketers.”

sujanpatel.com

10

The 15 Minute Guide to Growth Marketing

“The conversation around growth marketing is at an all time high. Startups are hiring growth teams and implementing growth strategies with increased frequency. Growth is growing.”

appcues.com

 

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Growth Hacks Top 10

 

1 Download: Content Marketing Playbook from 83,232,461 Website Visits

“Today, more content is produced than ever before, and that can make it feel incredibly daunting to try and succeed with content.”

hitenism.com

2

Why Listing Accuracy is Important – Whiteboard Friday

“Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.”

moz.com

3


Your Onboarding has a Shelf Life

“While our onboarding process remained largely consistent for quite some time, our user base was broadening. Many less tech-savvy people were signing up for Intercom, and the work to prepare the JavaScript wasn’t so easy for them.”

blog.intercom.io

4

Lessons Learned from Losing All our Rankings after a Bad Site Revamp

“Our client went through a site revamp with a third party developer and everything went to hell. Here’s how we recovered and the lessons we’ve learned along the way.”

seo-hacker.com

5 How 16 Companies are Dominating the World’s Google Search Results

“I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.”

viperchill.com

6

Serial Position Effect: Why Order Matters in Optimization

“… I am about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. “

conversionxl.com

7 The Continuous Evolution of the Top 30 E-commerce Stores

“Use these learnings and e-commerce evolutions to keep your store updated; pay attention to emerging trends and always continuously optimize and test changes.”

experimentengine.com

8

The Ultimate Guide to Remarkable Content

“You’ve seen awesome writing like this, right? Work that creates reputations and builds businesses.”

iwillteachyoutoberich.com

9 Google uses RankBrain for every search, impacts rankings of “lots” of them

“Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.”

searchengineland.com

10

SEO Don’ts – Things that will make Google Hate you

“It can be hard to anticipate when Google will do this, but one thing you can do is know what’s currently an SEO don’t—what practices does Google hate?”

seo-hacker.com

 

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Growth Hacks Top 10

 

1 Guest Post ROI: The Data Behind 273 Guest Posts Says It’s No Good

“I bet that you have at least one guest post under your belt. So let me ask you something: – What was the ROI of that guest post?”

bloggerjet.com

2

Why we Gave our Conversion Rate Optimization Services Away and how it Landed us $32,000 in Sales

“$1,500 per month. That’s the minimum of how much our Conversion Rate Optimization services costs. Recently, however, we are giving parts of it away for free and it has already landed us over $32,000 in sales – just for 1 client.”

seo-hacker.com

3


11 Alarming Online Marketing Stats That Should Influence Your Strategy in 2016

“The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens. But, do you know how digital marketing started?”

neilpatel.com

4

16 SEO Experiments That Will Change The Way You Think About SEO (Forever)

“I think you’ll agree with me when I say: There are MORE misconceptions surrounding SEO… than almost any other aspect of digital marketing.”

seosherpa.com

5 Love return visits from loyal users? See what SEO-Hacker did to get users back on their website.

“Sean Si decided to give his subscribers an extra push, complimenting his existing communication channels with PushCrew to see what effect it had on SEO-Hacker goals.”

pushcrew.com

6

Where & How do Top Startups Get Their Links?

“As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? “

moz.com

7 Local SEO Roundup – Experts Share Their Favourite Local SEO Tips

“We’ve pulled together the brightest minds in Local SEO to give you their best, proven strategies for Local SEO success so you can hit the deck running and save a ton of time and money and get a top ranking.”

pickaweb.co.uk

8

The 2016 State of Conversion Optimization Report

“In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.”

conversionxl.com

9 Google SEO: Optimizing based on How Google Works

“While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.”

kaiserthesage.com

10

Updated: We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

“11 Intriguing findings on analyzing 1 million Google Search Results including Site Speed, Penguin updates, Bounce rates, etc.”

backlinko.com

 

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Growth Hacks Top 10

 

1 Top Digital Marketing Trends in 2016 from 72 Experts

“Digital marketing seems to be in a constant state of flux. With new marketing platforms emerging seemingly every day, it’s a challenge for marketers just to keep up with the latest up-and-coming social networks…”

docurated.com

2

How to do CRO without Damaging SEO

“The two most important things to a website that wants to make money: Conversion Rate Optimization and SEO. In a perfect world, these two should be the powerhouse – the quarterback – to online success.”

seo-hacker.com

3

The 3 Things That Make Great Content Stand Out In A Crowded Space

“There’s more and more content being published in every industry. But you can still stand out. Here’s how.”

groovehq.com

4

When our Core Values Didn’t Work

“However, I noticed that my team did not live it out. The mid-level managers did not embody it. There were no mechanisms to uphold the values such as incentives for practicing it or penalties for disrespecting it.”

medium.com

5 Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?

“When Is the Next Penguin Update? Of course, this is one of the most frequent questions Gary Illyes has been asked for months. “

stonetemple.com

6

How we Increased our Return Visits through Push Notifications

“We love return visits. That means that people actually care about what we have to say. That means more user activity which leads to better rankings. And we all know where the rainbow leads, right?”

seo-hacker.com

7 ConversionXL Live: Notes, Slides and Q&A (Slideshare’s now included)

“Follow ConversionXL Live over the next few days from Austin including slides and notes from 27 speakers. “

inbound.org

8

Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]

“What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data. “

conversionxl.com

9 Google to Boost Mobile-Friendly Algorithm this May

“Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.”

searchengineland.com

10

This Is The Ultimate Blog Writing Process To Create Killer Posts

“Everyone wants to create awesome evergreen content that keeps visitors coming back. The problem is that it isn’t easy to write exhaustively detailed and well-researched blog posts.”

coschedule.com

 

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Growth Hacks Top 10

 

1 We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO.

“Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. And today I’m going to share what we found with you.”

backlinko.com

2
How to Attract Local Customers: A Complete Guide to Local SEO

“What happened after the Google (Pigeon) Local update: what you need to know about it and what you can do about it. It doesn’t get any simpler than this.”

neilpatel.com

3 The Ultimate Guide to Link Building Factors

“It’s all in the link – that’s what I always say. Just enough quantity with the right quality. The perfect mix.”

seo-hacker.com

4 10 Predictions for 2016 in SEO & Web Marketing

“Ready for Rand to tell this year’s fortune? Nope? Okay how about the top 10 predictions for Inbound marketing? Yep. This is it.”

moz.com

5 The Hotjar Story (Part 1) – From Idea to 60,000 Beta Signups in 6 Months.

“I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale.”

hotjar.com

6 How to Keep your Rankings when you “Get There”

“You land your site on the top. Traffic is coming in. Things are going “silky smooth”. You feel like you’re on top of the world. You’ve made it. You “got there”. What’s next?”

seo-hacker.com

7 My Single Best SEO Tip for Improved Web Traffic

“Cyrus Shepard of Moz talks about his most important SEO tip. When a guy like that says it’s the single best SEO tip out there, you just have to listen.”

moz.com

8 When You Rank High Organically But Not Locally (Case Study)

“You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? “

searchengineland.com

9 Google: Outbound Links Are Not A Ranking Factor

“John Mueller filled us up with yes and nos to outbound links being a ranking factor or not.”

seoroundtable.com

10 Should you Disavow Links from Hacked Sites?

“If a website identified as hacked by google (such as example.com) shows as linking to a site in webmaster tools, do we need to/should we disavow it?”

thesempost.com