Archives for August 2017

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Growth Hacks Top 10

 

1 Google is Forcing you to Switch to HTTPS by October or Lose Rankings

 “You see, earlier today, Google sent out emails to Search Console users received an ultimatum from Google: ‘Switch to HTTPS, or suffer’…” 

seo-hacker.com

2

Phrase match is dead. Long live phrase match!

“Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.”

searchengineland.com

3

Best Conversion Rate Optimization Tips to Boost Conversions by 49 CRO Experts

“Every type of business uses some common metrics to measure their performance. If you have a business website, for instance, the traffic you drive to that site will be among the important performance metrics.”

shanebarker.com

4

Why You Should Kill Gated Content Once and for All

“Gated content isn’t dead. It’s just dying. A slow, drawn-out, exceedingly painful death.It will always be around in one shape or form. It will always serve a purpose.”

searchenginejournal.com

5 How Tony Robbins Generates 1,000,000 Website Visitors Per MonthHow to Use Content & Social Selling to Make More Sales

“Whether you’re a Tony Robbins fan or a Tony Robbins skeptic, with over one million website visitors per month you can’t deny he’s done well for himself online.”

sumo.com

6

The Voice Playbook – Building a Marketing Plan for the Next Era in computing how to Move From Paid Search to Facebook Ads

This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready.”

moz.com

7

Why Content Is King and How It Can Benefit SEO

Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO.”

seo-hacker.com

8

I Increased Webinar Attendance by Doing This One Thing

“Currently, more than 60% of marketers are using webinars as part of their content marketing strategies. Webinars have exploded in growth over the past few years. And more marketers are starting to take advantage of them.”

neilpatel.com

9

Google reportedly offered $30 billion to acquire Snapchat

“Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. The search giant held informal talks with Snap and floated an offer of $30 billion in 2016 before Snap’s last funding round, and just before its IPO this year, according to Business Insider’s Alex Heath. That offer was apparently an open secret inside Snap, and was on the table after the IPO, too.

techcrunch.com

10

Google Search Console Tutorial Part I: Search Appearance

“Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign. However, not a lot of people can understand each and every function of Google Search Console.”

seo-hacker.com

 

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Growth Hacks Top 10

 

1 A Panda Patent on Website and Category Visit Durations

 “I pointed out that Google search engineer Navneet Panda, whom the Panda update at Google was named after had worked on a few patents that focused upon high-quality search results.”

gofishdigital.com

2

With its new feed, Google is preparing for the end of search

“The update is a huge deal for a couple of reasons: First, it will be the most radical change to Google’s famously simple home page since 1996, or at least since its big push behind Google+, which began in 2011 and has since been deemed a failure. It also positions Google to compete directly with the Facebook News Feed, which generally provides the same type of information like sports scores, viral videos, and news.”

mashable.com

3

SEO case study: Zero to 100,000 visitors in 12 months

“You need more traffic.

More visitors on your site means more impressions, more signups, more purchases — more revenue.

But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered?

With SEO, of course!”

searchengineland.com

4

10 Google Analytics SEO Hacks That You Need To Know

“You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data.

Wrong.

This post provides my 10 favorite Google Analytics SEO hacks that save time, money and drive awesome insights.”

matthewwoodward.co.uk

5 How to Use Content & Social Selling to Make More Sales

“The ultimate goal of all marketing is to generate sales.”

searchenginejournal.com

6

How to Move From Paid Search to Facebook Ads

“Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads.”

searchengineland.com

7 The Lazy Writer’s Guide to 30-Minute Keyword Research

“’You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of.”

moz.com

8

6 Off-Page SEO Strategies That Will Rank You on Page One of Google

“Not all links are created equal.

That means that you can’t just focus on getting the most links possible.

Instead, you need the best links possible.”

neilpatel.com

9 Pinterest A Spam Tool For Google’s Organic Results?

“The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new uptick in complaints about Pinterest ranking very well in Google. Some people are saying that Pinterest is pulling a Wikipedia and taking over a lot of the top search results in Google.”

seroundtable.com

10

TUTORIAL: Why You Should Target Long-Tail Keywords

“Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time…”

seo-hacker.com