“Google officially rolled out the Speed report in Search Console. It has been a few months since Google announced its (experimental) Search Console Page Speed Report in Google I/O.”

seo-hacker.com

Google Confirmed Search Algorithm Update Rolled Out

“Google has now confirmed there was an update but Google said it was a normal update like they do several times a week.”

seroundtable.com

Crawl Budget Optimisation Through Log File Analysis

“Log file analysis is one of those tasks you might not do often – due to data availability & time constraints – but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites.“

distilled.net

The Bedlam Update [November 5-10, 2019]: What You Need To Know

“Google defines bedlam as “a scene of uproar and confusion” which I think is a good description of what I’ve been witnessing over the last week.”

sterlingsky.ca

Recovery from November 2019 Google Update

“According to Google, fixing things won’t help you recover. What does that mean?”

searchenginejournal.com

SEO Tips: Upgrade Your Content Strategy with NLP 

“Natural Language Processing is simply the area that focuses on the engagement between human language and computers. As simple as it may sound, there are many intricacies associated with it.” 

seo-hacker.com

How Do Search Engines Work and Why Should You Care?

“How do search engines like Google work, and why should you care?“

ahrefs.com

New Reporting for Products Results in Search Console

“Today, we are announcing a new Search Appearance in the Search Console Performance report, which captures search stats for Product rich results on Google Search.”

webmasters.googleblog.com

JavaScript SEO 2019: Is Google Catching Up?

“Problems with content indexing, issues with crawling, or serving proper content to Google were addressed by a relatively new branch in SEO: JavaScript SEO.”

netpeaksoftware.com

How Googlebot Crawls Your Pages

“You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs.“

jetoctopus.com

“Google’s roll-out of BERT caused a massive buzz in the whole industry since they deemed it as the most important update in five years.”

seo-hacker.com

New Reports for Video Results in Search Console

“Video is an important and growing medium used to consume information online, and we want to make it as easy as possible for people to find useful and interesting videos on Google.”

webmasters.googleblog.com

The Beginner’s Guide to SEO Competitor Analysis

“Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO Strategy.“

screamingfrog.co.uk

Featured Snippet Synchronicity: URL Match Study

“Does Google use the same URLs for both mobile and desktop featured snippets?”

rankranger.com

New SEO Experiments: A/B Split Testing Google’s UGC Attribute

“We wanted to test for ourselves if changing these links to “ugc” would impact the rankings/traffic of our blog pages”

moz.com

Google Index Guide: How to Get Google to Index your Pages Faster

“The challenge for us SEOs and webmasters is to fasten Google’s process of finding our site, crawling and indexing it, and displaying it to othe right users.” 

seo-hacker.com

Q&A with Gary Illyes – Pubcon Vegas 2019

“Of  all the Google employee AMA’s I have attended, this was the most valuable.“

mariehaynes.com

4 SEO Tools for Data-Driven Content Writing: Comparison

“Is there any benefit to using Google’s disavow tool if you do not have a manual action?”

netpeaksoftware.com

TF-IDF: What it is & How it Can Help SEO

“On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.”

searchenginejournal.com

We Analyzed 5.2 Million Desktop and Mobile Pages: Here’s What We Learned About Page Speed

“We analyzed 5 million desktop and mobile pages to learn which factors impact page speed.“

backlinko.com

“We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.”

webmasters.googleblog.com

17 Ways to Improve Your SEO in 2019

“In fact, these 17 techniques helped grow my site’s organic traffic by 21.30% in 3 months.”

backlinko.com

Pain Point SEO: Converting Traffic to Leads

“SEO coupled with a thorough understanding of the buyer’s journey is what can help you climb to the top and stay there for a very long time.”

seo-hacker.com

Does Using Unicode Help Click-Through-Rate?

“We wanted to see how adding Unicode would impact click-through-rate (CTR) and decided to test it on our own site.“

sterlingsky.ca

Less than Half of Google Searches Now Result in a Click

“In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.” 

sparktoro.com

Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization

“Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort.”

moz.com

How to Track Outbound Link Clicks with Google Tag Manager

“Knowing what links users click brings valuable data on user behavior on your website.”

seo-hacker.com

Google testing highlighting content on-site based on the search result clicked

“Google confirmed it’s testing a feature that takes the searcher from the search results page to a third-party site, then anchors them to that exact location on the site while highlighting that content.”

searchengineland.com

Myth Busted: Site Traffic a Ranking Factor?

“Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.”

seo-hacker.com

The Secret To Ranking In Local Search: Ranking in Organic Search

“All marketers know the importance of having a solid local SEO strategy backed up by real data in place. Unfortunately, SEO and data don’t always go hand in hand. They should, but it isn’t always the case.“

loganix.net

All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links

“Links are no longer equal. Not by a long shot.“

moz.com

How we Keep Search Relevant and Useful

“Over the years the search results page has evolved to include not only a list of blue links to pages across the web but also useful features to help you find what you are looking for faster.”

blog.google

How we Achieved a Google Page Speed Score of 100 with WordPress

“Once again, Google has pushed out a significant core quality update. From what we can see, these changes have strongly affected a large number of sites..“

nickleroy.com

Why Your Page’s Word Count isn’t as Important as You Might Think

“The longer your page’s word count is, the more chances it has to be successful in search. That might have been true 2 to 3 years ago, but does it still hold effective up to today?“

seo-hacker.com

Canonical Tags: A Simple Guide for Beginners

“Canonical tags re nothing new. Google, Microsoft, and Yahoo united to create them. Their aim? To provide website owners with a way to solve duplicate content issues quickly and easily.” 

ahrefs.com

E-A-T and SEO: How to Create Content That Google Wants

“While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T” — and it’s been frequently on the lips and fingertips of most SEO’s ever since.”

moz.com

Magic of the Long Click: How Users Behavior Affects Ranking

“Achieving a long click means that you have satisfied the user query with sufficient and relevant information that they are looking for.“

seo-hacker.com

Why it’s Worth Targeting Keywords with no-to-low Monthly Search Volume

“These keywords tend to be the sweet spot – a high number of searches with low competition – so they’re often the priority when SEOs conduct their keyword research.”

searchengineland.com

250k+ Links and no Disavow File – Here’s What Happened When we Uploaded One

“John Mueller suggested that the links shown in Search Console are the ones that are worth focusing on and enough to compile a disavow file. I wanted to put this to the test.”

riseatseven.com

Helping Publishers and Users to Get More out of Visual Searches on Google Images with AMP

“Google Images has made a series of changes to help people explore. learn and do more through visual search.”

webmasters.googleblog.com

How Google Search Ranking Works – Darwinism in Search

“There are hundreds/thousands of ranking factors. Google doesn’t tell us what they are in detail (which, by the by, seems to me to be reasonable).“

searchenginejournal.com

SEO Audit 2019: A Comprehensive Guide

“Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for.”

seo-hacker.com

The new realities of local search

“Featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm. That’s my theory. For me, the idea holds (a lot) of water. And I’m not alone. Experts such as Eric Enge, Cindy Krum, and Hannah Thorpe have the same idea.“”’z

searchengineland.com

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

“Freshness is one of the factors Google’s algorithm considers when ranking results, so updating old blog posts and republishing them can boost your rankings, driving increased traffic to those old posts.“

databox.com

How to Find Orphaned Pages and What to Do with Them

“While there are some pages that are purposely left out such as testing pages and tags pages, it is critical that you check if there are orphaned pages that are still relevant for the users.” 

seo-hacker.com

Top Takeaways from Next10x Digital Marketing Conference 2019

” Perficient Digital hosted the third annual Next10x conference in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks.”

stonetemple.com

The middle ground for single keyword ad groups (SKAGs)

“For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much.“

searchenginewatch.com

Podcasts in SERPs: Is Audio SEO the Next Frontier?

“One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. “

moz.com

Keyword Difficulty: How to Determine Your Chances of Ranking in Google

“Nobody knows the exact formula Google uses to rank web pages. Even if they did, it wouldn’t change the fact that some keywords are more difficult to rank for than others. That’s what makes the concept of “keyword difficulty” one of the key challenges in SEO.”

ahrefs.com

Why Google Isn’t Giving Update Advice Anymore

“Before I get in to it, I have to admit that this is, essentially, a conspiracy theory (though most inference from Google behavior has to be) and the title of this piece could easily have been ‘The possible reason Google is probably not, most of the time, giving advice about a large proportion of reasonably large updates’.”

semrush.com

How to Audit Your Internal Links

“We’ll look into all the ways internal links might be hampering your site’s performance.“

searchenginejournal.com

Enriching Search Results Through Structured Data

“To help give a complete overview of structured data, we decided to do a series to explore it.”

webmasters.googleblog.com

The ultimate guide to robots.txt

“The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers, but some of them respond to some extra rules which can be useful too.”

yoast.com

How to Set Up a Successful Affiliate Marketing Partnership: An Expert View

“One would assume that, by its very definition, affiliate marketing is about these two elements as affiliates get compensated on a performance basis and should have no interest in sending low quality or untargeted traffic. The reality, however, is such that we do see low-quality affiliates out there.“

semrush.com

Optimizing Content for Featured Snippets

“SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization.” 

seo-hacker.com

Most Prominent Digital Marketing Fields in 2019 by Industry Experts

“Which field of digital marketing is going to be the most relevant in 2019? We’ve asked digital marketing experts from all around the world this question. Curious about their opinion? Read on to learn about their insights.”

agency.eoi.digital

How Bad Was Google’s Deindexing Bug?

“On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed“

moz.com

Is Link Building Dead? Depends on who you talk to

“Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links, and spammy content. But after Google introduced Penguin algorithm updates in 2012 to crack down on those tactics, the focus turned to white hat techniques and quality content.”

searchengineland.com

301 Redirects for SEO: Everything You Need to Know

“301 redirects are pretty simple. They’re used to redirect one webpage to another. But understanding how they relate to SEO is more complicated.“

ahrefs.com

Mobile vs Desktop Traffic in 2019

“This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop.”

stonetemple.com

Optimizing for Searcher Intent Explained in 7 Visuals

“Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone.“

moz.com

The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content

“I want to reinvent your definition of keyword difficulty. I want to reinvent your understanding of competitive analysis. It is time to truly leverage the latest SEO tools for your content creation.”

searchenginejournal.com

Why You Should Use JSON-LD to Optimize Your Local SEO

“With Local SEO making huge strides in growth, here’s why using JSON-LD is best for your local business, along with a few tips and steps on how to implement it.”

seo-hacker.com

26 Different Ways for Writing Search Ad Copy That Gets Clicks

“We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.“

databox.com

The SEMrush Website Migration Checklist

“If you have decided to migrate your site, you are getting yourself into a web of intricate decision-making, flexible planning, and technical challenges.” 

semrush.com

2009 vs 2019 SEO. How HomeToGo Overtook Airbnb

“wouldn’t it be a big advantage if you could find and analyze a website that’s reached strong visibility through above-average growth? HomeToGo is a leading example and by using this, we can work out what’s truly important, and what can be ignored in 2019.”

sistrix.com

Building an attribution strategy

“Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.”

searchengineland.com

Why Social Media Builds Your Brand SEO

“Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.”

stonetemple.com

Using storytelling on product pages

“Storytelling is a great strategy to use on your product pages. But why is storytelling such an effective tool to use on your product pages? And how could you use storytelling on your own e-commerce site yourself?”

yoast.com

Link Auditing 2019: When is it the right time to Disavow Links?

“Links are an important indicator of website quality, which is why link auditing and disavowing links are steps that must be taken with caution and scrutiny.”

seo-hacker.com

New Google Featured Snippets Combine Content From Multiple Publishers

“Google is now displaying featured snippets that pull content from multiple publishers and combine it into one result.“

searchenginejournal.com

Conversation mapping: The new rules to win in search and content marketing

“Google has revealed three key details about its own SEO strategy that could potentially help other site owners.”

searchenginewatch.com

The Basics of Building an Intent-Based Keyword List

“Search intent is the new demographics, so it only made sense to get up close and personal with it.”

moz.com

How lucrative is local search?

“A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.“

searchengineland.com

How to Optimize Keyword Research by Understanding User Intent

“When it comes to user intent, there are a number of factors to consider when implementing the right strategy.” 

seo-hacker.com

Whatever Happened To The Denominator? Why We Need To Normalize Social Media

“Today we tally tweets, inventory Instagram posts, and survey searches, reporting them all as raw volume counts without any understanding of whether the trends they depict are real or merely statistical artifacts of opaque datasets.”

forbes.com

Top Considerations for Choosing a Managed Detection & Response Provider

“With the security landscape growing more complex, and the costs of maintaining adequate in-house security teams high, it makes sense for many companies to outsource the tasks of threat hunting and response to ensure that they can promptly identify potential threats and react swiftly to mitigate damages.“

digitalguardian.com

Google Adjusts Algorithms For Categories Of Queries But Not For Industries

“Google’s John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not.”

seroundtable.com

The Most Common Internal Link Building Mistakes: A SEMrush Study

“But Caballero, who’s based in Texas, didn’t sell $1.9 billion worth of homes by dealing with multimillion-dollar penthouses in New York or megamansions in Los Angeles. Instead, Caballero said he’s pulled off his impressive record by adhering to two rules of selling.”

businessinsider.com

Using links to named anchors to improve your search result snippets

“A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links.”

builtvisible.com