Archives for 2020

post

Growth Hacks Top 10

 

1

“In this all-new guide you’ll learn:

  • How to promote your content
  • Content formats that are working right now
  • The top content marketing trends in 2021
  • New content creation strategies
  • Lots of advanced tips, strategies and techniques

So if you want to get more traffic from your content this year, you’ll love today’s guide.”

backlinko.com

2

What You Need to Know About the December 2020 Core Update

Google has launched a new and, hopefully, last core update of the year…Was the timing of this core update ill-timed? There are obviously winners and losers for this core update, so let’s find out what this core update entails.

seo-hacker.com

3

Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.”

searchengineland.com

4

Google Search Console’s New and Improved Crawl Stats Report: Everything you Need to Know

“If you’re like me who was able to use the old Google Search Console, you would know that the old Crawl Stats report is not that helpful. This new update gives us more relevant and deeper data on how Google crawls our websites and gives us more room for optimizations.”

seo-hacker.com

5

An SEO’s Experience in 2020: Opportunities and Challenges

“It would be downplaying it to say that 2020 has been a whirlwind of a year… Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.”

moz.com

6

“2020 was a year full of anxiety and uncertainty. There was so much going on around the world that it also affected the way how people search. With the year 2020 now ending, it is now time for us to look forward and prepare for what’s to come in 2021.”

seo-hacker.com

7

Google December 2020 Core Update Insights

“Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.”

searchenginejournal.com

8

SEO Hacker Roundup: Best SEO Articles of 2020

“Now that 2020 is coming to a close, let’s look back at the articles that you, our readers, have enjoyed reading the most:”

seo-hacker.com

9

How to Build a Site Structure for SEO

“A website shouldn’t be a random collection of pages and posts. It should be an organized collection of content that’s easy for search engines and users to navigate and understand.”

semrush.com

10

“We have written and optimized – for our own blog or other pages – thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient.”

cognitiveseo.com

 

post

Growth Hacks Top 10

 

1

“We’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.”

developers.google.com/search

2

Thoroughly Understanding User Intent – The Next Big Thing for SEO

“It is clear to us that Google is working hard on doing a better job of satisfying user intent.”

mariehaynes.com

3

Core Web Vitals Guide Part 3: First Input Delay (FID)

“First Input Delay or FID measures the time it takes for a page to respond to a user’s first interaction with it. It is a metric that focuses on the interactivity of a web page.

seo-hacker.com

4

Core Web Vitals Guide Part 4: Cumulative Layout Shift (CLS)

“Cumulative Layout Shift or CLS is the sudden movement of a webpage’s content layout. A layout shift happens when an element in the viewport moved from its starting position during page load.”

seo-hacker.com

5

Google Discover: How to Rank and Drive Traffic

“Optimizing for Google Discover is an SEO topic that surpasses anything else in terms of uncertainty.”

ahrefs.com

6

“invest in unique and high-quality images to increase your chances of showing up in Image Boxes and getting that traffic to your site.”

kevin-indig.com

7

How to Optimize for Google Featured Snippets [Research]

“While we don’t know all the ways E-A-T impacts search, looking at Google patents can give us an understanding of what Google’s algorithms are capable of.”

semrush.com

8

How to Create Google My Business Posts that Get Results

“Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.”

searchenginejournal.com

9

5 SEO Tactics to Maximize Internal Links – Whiteboard Friday

“I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don’t leverage their full power, and they think internal links simply aren’t as powerful. “

moz.com

10

“Images bring an article to life and also contribute to your website’s SEO.”

yoast.com

 

post

Growth Hacks Top 10

 

1

“Any marketing strategy that’s receiving investment, either internally or via an outsourced team, should demonstrate its value.”

semrush.com

2

Core Web Vitals Guide Part 2: Largest Contentful Paint (LCP)

“Website loading speeds are one of the most important ranking factors and it highly affects user experience as well. If it takes minutes before your main content loads, it is a bad experience for the user. “

seo-hacker.com

3

Adjusting Featured Snippet Answers by Context

“This patent is about processing question queries that want textual answers and how those answers may be decided upon.

seobythesea.com

4

How to Optimize for Google Search in 2020

“Through the use of the most advanced AI, they’re (Google) able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users.”

seo-hacker.com

5

SEO Is Not an On/Off Switch — Whiteboard Friday

“When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. “

moz.com

6

“…explore how Autocomplete’s predictions are automatically generated based on real searches and how this feature helps you finish typing the query you already had in mind. We’ll also look at why not all predictions are helpful, and what we do in those cases.”

blog.google

7

The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works

“While we don’t know all the ways E-A-T impacts search, looking at Google patents can give us an understanding of what Google’s algorithms are capable of.”

searchenginejournal.com

8

17 Untapped Ways to Find New Content Ideas

“I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month”

backlinko.com

9

How to Track PDF Downloads using Google Tag Manager

“Any piece of data is important if you want more people to download your PDF files from your website. Luckily, Google Tag Manager makes it easier for webmasters to track PDF downloads across their websites and collect data using Google Analytics.”

seo-hacker.com

10

“We’ve made tremendous progress over the past 22 years, making Google Search work better for you every day. With recent advancements in AI, we’re making bigger leaps forward in improvements to Google than we’ve seen over the last decade, so it’s even easier for you to find just what you’re looking for.”

blog.google

 

post

Growth Hacks Top 10

 

1

“Both short-form and long-form content have their place in a successful content marketing strategy, and both can be very powerful tools in your marketing toolbox.”

semrush.com

2

The Complete SEO Competitor Analysis Checklist

“Competitor Analysis is a great way of finding strategies your competitors use and then you use it against them or better yet, create better strategies than those.”

seo-hacker.com

3

Googlebot will soon speak HTTP/2

“In general, we expect this change to make crawling more efficient in terms of server resource usage.

webmasters.googleblog.com

4

How to master the art of inhouse SEO

“In SEO, what you know doesn’t matter as much as what you ship. The problem with shipping is that many in-house SEOs don’t have enough resources, leadership buy-in, and support to drive significant results.”

kevin-indig.com

5

2020 Keyword Optimization Guide – Proper Keyword Placement

“Keywords are still important up to today. But its importance has greatly shifted from a simple, straightforward one to a more fundamental and overall technical approach.”

seo-hacker.com

6

Google and the SEO Community: SEO Mythbusting

Google’s Martin Splitt and Barry Schwartz of RustyBrick discuss the relationship between Google and the SEO community

Google Webmasters YouTube Channel

7

Identifying Advanced GSC search performance patterns

“Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties, but it also allows us to assess the search KPIs that we work so rigorously to improve.”

moz.com

8

Study: How Often Google Ignores our Meta Descriptions

“In the last few years, Google has been displaying content excerpts in the snippet over meta descriptions more and more.”

portent.com

9

The SEO Cheat sheet for small business owners

“A plan of attack for small businesses without an in-house marketer”

davidmihm.com

10

10 SEO myths you should ignore

“At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO.”

ahrefs.com

 

post

Growth Hacks Top 10

 

1

“A winning strategy starts with a well-formed audit from the CRO specialist that targets contingencies and issues that can come up in the pursuit of astounding conversions.”

seo-hacker.com

2

Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

“There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.”

moz.com

3

How to Increase Website Authority (Domain Rating)

“If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution.

ahrefs.com

4

What SEOs get wrong about Google updates

“Many SEOs blame a Google algorithm update for their ranking declines and many SEOs often try to figure out which ranking factors they need to work on for a specific site. The thing is, often this is the wrong way to go about Google algorithm updates.”

searchengineland.com

5

Essential Expert Tips on Fixing and Avoiding Google Penalties

“…penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. “

semrush.com

6

Should you be Worried about Content Scrapers?

“If you own a high-quality website that is getting a good amount of traffic, then you are most likely a victim of content scrapers. Content scraping is the illegal process of copying content from high-quality sources and publishes them as their own.” 

seo-hacker.com

7

Prepare for mobile-first indexing (with a little extra time)

“We realize that in these uncertain times, it’s not always easy to focus on work as otherwise, so we’ve decided to extend the timeframe to the end of March 2021. At that time, we’re planning on switching our indexing over to mobile-first indexing.”

webmasters.googleblog.com

8

Advanced tactics for SEO title tag optimization

“For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic.”

searchengineland.com

9

How to Increase Traffic Through New Google Image Search Update

“Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images.”

seo-hacker.com

10

Page Load Time: How Quickly Should a Page Load in 2020?

“For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the green and ready to move on to other projects.”

searchenginejournal.com

 

post

Growth Hacks Top 10

 

1

“Search engines evolved in how they understand searches and queries to the point that the same strategies we used almost a decade ago are not enough now.”

seo-hacker.com

2

Google Search Console Insights BETA

“Google is sending out emails about Google Search Console and Google Analytics Integrated Reports. It is called Google Search Console Insights and it gives you a pretty neat view of how well your content is performing”

seroundtable.com

3

Everything You Need to Know About Google PageRank (& Why It Still Matters in 2020)

“If you have been working in the industry for more than a few years, you will undoubtedly remember the excitement that came when you heard that there had been an update to the PageRank toolbar.

semrush.com

4

Usage of Voice has Plateaued 

“Compared with past growth, 2020 survey data show flat-to-declining usage.”

searchengineland.com

5

How We Fought Search Spam on Google – Webspam Report 2019

“Every search matters. That is why whenever you come to Goole Search to find relevant and useful information.”

webmasters.googleblog.com

6

How to Get in Google News

“Google News is the go-to platform for millions of users worldside for local and international news Appearing in Google News provides a lot of benefits for website owners such as more traffic.” 

seo-hacker.com

7

How to Convert Organic Traffic Into Qualifies Leads

“Are you optimizing your content for Google AND conversions? Here are five ways you can turn organic traffic into qualified leads.”

searchenginejournal.com

8

A Well-Formed Query Helps Search Engines Understand User Intent in the Query

“A Well-Formed Query is structured in a way that allows a search engine to understand the user intent behind the query.”

seobythesea.com

9

Studying the Anatomy of a Successful High-Conversion Landing Page

“Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher.”

searchenginewatch.com

10

SEO: The Job Creator For 2020 and Ahead

“The number of internet searches has gone up and that makes the formulation of an effective SEO strategy all the more important.”

entrepreneur.com

 

post

Growth Hacks Top 10

 

1

“Times are different now because of the ongoing pandemic and we won’t know if this update will negatively affect us.”

seo-hacker.com

2

An Intensive Analysis of the May 2020 Google Core Update

“Many sites that saw declines had unnatural links or links that could be considered grey hat, but essentially self-made for SEO purposes.”

mariehaynes.com

3

Evaluating Page Experience for a Better Web

“We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.

webmasters.googleblog.com

4

Google Penalties Research: Detecting and Dealing with Unnatural Inbound Links

“A Google penalty can strike like a lightning bolt out of nowhere, leaving you puzzled about what to do next.”

semrush.com

5

12 Best Practices for Technical SEO

“Not only does technical SEO guarantee that your website appears on search engine results but it also highly affects your rankings.”

seo-hacker.com

6

How Search Engines Answer Questions

“Learn how search engines understand and categorize queries to provide the best possible answer.” 

searchenginejournal.com

7

Google Alerts for Link Building: A Quick and Easy Guide

“Sometimes a webmaster will publish your brand name, products, or target keywords on their site without actually linking to your site.”

moz.com

8

The State of Nofollow, UGC, & Sponsored Link Attributes in 2020

“The new attributes are optional. Google wants people to use them so they can better understand linking patterns and how people are linking across the web.”

ahrefs.com

9

Security Issues Explained – Google Search Console Training

“The Search Console Security issues report shows warnings when Google finds that your site might have been hacked or used in ways that could potentially harm a visitor on their device.”

Google Webmasters YouTube Channel

10

New Google My Business Features Aim to Help SMBs Pivot and Survive COVID-19

“The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.”

searchengineland.com

 

post

Growth Hacks Top 10

 

1

“What are digital marketers doing to adapt to the current setting brought by the pandemic?”

seo-hacker.com

2

WE ANALYZED 11.8 MILLION GOOGLE SEARCH RESULTS – Here’s What We Learned About SEO

“Out of 11.8 million Google search results, which factors correlate with first-page search engine rankings?”

backlinko.com

3

How COVID-19 may change the SERP forever

The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward.

searchengineland.com

4

How to Start a Link Building Campaign Fast (and Systematize Everything)

“Starting projects is often the hardest thing to do. Ahrefs’ guide shows you how to start off explosively and retain that speed until the project is finished.”

ahrefs.com

5

Adapting your content strategy to changing times

“We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities.”

yoast.com

6

SEO for Blogs: Tips for SEO Content Augmentation

“Content needs to be enticing for people to read, something that they will receive value from. This is precisely what content augmentation can help you with.” 

seo-hacker.com

7

Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

“Winning the featured snippet spot meant a lot of benefits but all that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips.

moz.com

8

Backlink Analysis: How to Spot Quality and Toxic Backlinks

“Not all links are equal. In fact, the wrong type of links can harm your website and negatively affect your rankings, impacting organic traffic, and revenue as a result..”

semrush.com

9

Empowering Small Businesses to Invest in SEO

“Everyone is hoping for a better condition of the world soon which means there are many people who would welcome your business as soon as you have recovered. All the more reason for small businesses to envision their resurgence from this pandemic, right?”

seo-hacker.com

10

How to Find High-Value Competitor Keywords (Actionable 5-Step Guide)

“Finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have to be this way.”

robbierichards.com

post

Growth Hacks Top 10

 

1

“These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital.”

seo-hacker.com

2

Reducing Digital Marketing Due to COVID-19? Read This First

“With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximize efficiency.”

searchengineland.com

3

How to Pause Your Business Online in Google Search

“Here’s an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online.”

webmasters.googleblog.com

4

Generating Local Content at Scale

“Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.”

moz.com

5

Getting Ready for Chasing Google Sitelinks

“Sitelinks have been around for over ten years helping users navigate to important sections of a website right from the SERP.”

seranking.com

6

5 Completely Sane Reasons Why You Shouldn’t Stop SEO Efforts During COVID-19

“Here are five reasons why you should absolutely continue search engine marketing efforts during these trying times.” 

searchenginejournal.com

7

Google Finally Rolls Out the March Nofollow Update

“After announcing it in September 2019, Google made changes to the “nofollow” link attribute this month.

seo-hacker.com

8

Google Search Ranking Algorithm Volatility

“May of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days.”

seroundtable.com

9

Schema for Coronavirus Special Announcements

“We have today published Schema Org 7.0, which includes fast-tracked new vocabulary to assist the global response to the Coronavirus outbreak.”

schema.org

10

Google Announces Mobile-First Indexing for All Sites

“Google has announced that by September 2020, all websites will be crawled and indexed through mobile-first indexing.”

semrush.com

 

post

Growth Hacks Top 10

 

1

“As Google slowly migrates old tools they had to Google Search Console, they’re also coming up with new updates that will help webmasters and SEOs do their work, monitor changes, and accurately track their website’s performance.”

seo-hacker.com

2

More & Better Data Export in Search Console

“You’ll now be able to download the complete information you see in almost all Search Console Reports.”

webmaster.googleblog.com

3

Are H1 Tags Necessary for Ranking? [SEO Experiment]

“Despite the fact that Google seems to be able to figure out the vast majority of titles one way or another, there are several good reasons to keep using H1s as an SEO best practice.

moz.com

4

How to Make a Traffic – Boosting Content Structure

“If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.”

seo-hacker.com

5

Shopify SEO: 10 Easy Tips for More Organic Traffic

“Your store is all set up. The problem is that nobody’s visiting your website or buying anything.”

ahrefs.com

6

How to Write an Incredible Title Tag

“The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve written.” 

distilled.net

7

SEO Copywriting: The Ultimate Guide

“Without making any concessions to the quality of your content, you should tweak and fine-tune your text to the specific demands of search engines.

yoast.com

8

How to Use Reddit For Search and Content Marketing

“With 330 million monthly active users, Reddit is a great place for traffic generation, additional content visibility, and content ideation.”

sharprocket.com.ph

9

What is Anchor Text?

“Google has relied on external anchor text as a ranking signal, as described in an early paper explaining, how the algorithm works.”

ignitevisibility.com

10

Real-time SEO for Organic Product Features in the SERPs

“With the introduction of more and more marketplace features, Google is clearly positioning itself against Amazon and other major marketplaces.

searchmetrics.com