 | Is Schema Stuffing The New SEO Spam? “Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content.” searchenginejournal.com |
 | TikTok’s new ad product lets brands crowdsource content ““Creators are at the center of creativity, culture and entertainment on TikTok,” the company said in the announcement. “With Branded Mission, we’re excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators.”” marketingdive.com |
 | Digital Marketing Statistics and Trends [2022] “I rounded up these digital marketing statistics and trends with the aim of helping out small and medium-sized businesses to either jumpstart or improve their marketing efforts and strategies this 2022.” seo-hacker.com |
 | Three Reasons Marketing Leaders Turn to AI [Infographic] “An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance. Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.” marketingprofs.com |
 | 20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊 “In this post, we unearth 20 of the best content refresh case studies that we discovered on the web. Most of them are detailed teardowns, with before and after screenshots and our analysis of how the update helped the post rank.” contentharmony.com |
 | Next Search Intent “Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out.” moz.com |
 | Inbound Marketing Trends: Website Design “Website design trends continue to evolve, but the ultimate goal of creating the best possible experience for the user really hasn’t changed. We’ve just gotten better at reaching users where they are, addressing their needs and making websites more accessible for everyone.” kunocreative.com |
 | How to implement structured data (schema) without needing a developer’s help “Schema, or structured data, uses JSON-LD to clearly communicate to Google what the important things on a page are. Essentially, effective implementation helps remove the guesswork for Google related to what type of page a user or the bot is on (e-commerce product, article, recipe, FAQ – etc.) – as well as what the important parts of that page are (author, price, ingredients, steps, question, image, etc.) They’re like highly informational labels.” derekseo.substack.com |
 | How to Optimize Your Structured Data for SEO and Semantic SEO “This Article is written in honour of Bill Slawski, one of the greatest SEOs of all times; where his career started before the word SEO became a thing and before Google existed. Bill was a specialist in semantic SEO and google patents. Bill was a mentor for me and thousands of SEO enthusiasts worldwide.” schemantra.com |
 | SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam “TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting) and non-active accounts. The analysis we believe to be most compelling uses 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by machine, from a set of 130+ million public, active profiles. Our analysis found that 19.42%, nearly four times Twitter’s Q4 2021 estimate, fit a conservative definition of fake or spam accounts (i.e. our analysis likely undercounts). Details and methodology are provided in the full report below.” sparktoro.com |
Archives for 2022
Growth Hacks Top 10
May 31, 2022 Leave a Comment
Growth Hacks Top 10
March 31, 2022 Leave a Comment
| LinkedIn Pages Can Now Publish Newsletters “The whole process of getting started with newsletters is easy and helps not only increase engagement with followers, but extends the viewership outside of the main platform.” searchenginejournal.com |
| What brands can do as inflation adds to consumer woes “For brands looking to engage consumers amid inflation, the key will be reducing risks — not just increasing value — by focusing on the losses the economic phenomenon causes, according to “Inflation and Risk Reduction,” a report by J. Walker Smith, Kantar’s chief knowledge officer for North America.” marketingdive.com |
| Learn SEO: The Complete Guide for Beginners “Here in the first part of our learn SEO series, Learn SEO: The Complete Guide for Beginners, you will be introduced to the different kinds of SEO, the most important ranking factors, notable algorithm updates, and so on. You will also learn about the different SEO tools that you can use for research and monitoring.” seo-hacker.com |
| It’s Time the Communications Department Is Seen as a Revenue Generator “No longer a nice-to-have, a communications department is a must-have for organizations that understand the dynamics between employee and brand, between customer and corporate purpose, and behind trust, transparency, and mission.” marketingprofs.com |
| How To Build Amazing Content Briefs “A well-structured content brief keeps all stakeholders aligned on expectations; writers know key requirements like the target word count, key sub-topics, title, and keywords to use. It should also provide clarity on the audience and content goals.” contentharmony.com |
| The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector “Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content.” moz.com |
| Inbound Marketing Trends: Content Marketing Priorities for 2022 “After two years of pivoting, many companies are rethinking what matters most when it comes to their content marketing strategy. The pandemic revealed so many inefficient processes, outdated technology, or just plain ineffective approaches. Some companies have experienced significant turnover and are adjusting to smaller, leaner teams; others have grown so fast, they’re having a hard time keeping up with day-to-day demands.” kunocreative.com |
| What Google Search Isn’t Showing You “Better information could be found on social media, discussion boards, and small-scale personal blogs, but Google Search was deprioritizing those platforms in favor of corporate Web sites, which could afford the money and effort it takes to optimize for Google’s search algorithm. “The authentic Web” seemed hidden, Brereton said. “The algorithms tell us what to read.”” newyorker.com |
| How to Create an Effective Customer Journey Map [Examples + Template] “According to Baymard Institute, nearly 70% of online shoppers abandoned their cart in 2021. Why does a customer spend hours adding products to their cart just to close the tab? Why is it taking customers several steps to get from point A to point B when it should only take one?” blog.hubspot.com |
| Protecting Mental Health and Nurturing Our Industry’s Brilliant Creative Minds in a New World of Hybrid Working “So, as a more hybrid future beckons, we need to invest even more in our creative workforce. We need to build confidence and connection and enable people to enjoy the ‘best of both in a world of home and office working. In doing so we can create workplaces that foster creativity and are more productive.” digitalagencynetwork.com |
Growth Hacks Top 10
February 28, 2022 Leave a Comment
| Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads “While Google and Microsoft Ads have many similarities, Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.” searchenginejournal.com |
| How the producer economy is changing influencer marketing “The digital landscape is so messy and it’s so hard to break through the noise,” said Jennifer Smith, CMO of online video platform Brightcove. “The challenge for marketing is to think about two things: how to create content for that space, and then how do you distribute that content back to the right people?” marketingdive.com |
| 10 Types of Digital Marketing Channels to Try [in 2022] “How would you decide which type of digital marketing channel is right for your business? Here’s our comprehensive list of digital marketing channels for you to learn, understand, and try.” seo-hacker.com |
| How PR Can Support Your Marketing Lightning Strike “Just like the flash of light that instantly draws attention to the sky, the right amount of planning can enable your brand to implement its own proverbial lightning strike to support your product marketing strategy and momentarily capture attention within your market.” marketingprofs.com |
| How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard) “While your content team can’t address all possible perspectives in every content effort, they can make great strides by implementing new thinking and processes and developing “muscle memory” for championing diversity in your content marketing.” contentmarketinginstitute.com |
| The Professional’s Guide to SEO: Link Building Sneak Preview “We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO.” moz.com |
| How Much Should You Budget for Digital Marketing? “While cutting your digital marketing budget will produce a stronger balance sheet in the near term, you’ll be left scratching your head as your competitors outpace your company with greater visibility and brand equity to support new go-to-market offerings.” kunocreative.com |
| What is Customer Relationship Management? “By setting up this system, the company streamlines the process of staying connected to their prospects and customers, ultimately driving up retention and sales. According to Agile CRM and Salesforce, a company can boost sales by 29% and conversion rates by up to 300% with proper CRM implementation.” seo-hacker.com |
| How Market Intelligence Will Make Your Marketing Team More Agile “With this information, your marketing team will be better equipped to position your company in the marketplace. For companies that prioritize intelligence data, decision-making can be five times faster.” blog.hubspot.com |
| Google Search Ranking Algorithm Update On February 24th (Unconfirmed) “I am seeing new signs of a possible, but yet, unconfirmed Google Search ranking algorithm update that seemed to touch down on Thursday, February 24th. To be honest, this is most likely unrelated to the desktop version of the page experience update that started on Thursday, February 22nd.” seroundtable.com |
Growth Hacks Top 10
January 31, 2022 Leave a Comment
|
|
“Google’s research finds that not only do 65% of consumers have negative experiences when ads are not relevant, but 74% of customers only want ads that are relevant.“ searchenginejournal.com |
|
What’s next for advertisers as Google changes course again on cookie alternatives“For the third time, the new year means new plans for Google as it continues to alter its plan to phase out third-party cookies in Chrome. On Jan. 25, the tech giant introduced a new Privacy Sandbox proposal called Topics that will replace Federated Learning of Cohorts (FLoC) — exactly a year after putting its weight behind the proposal.” marketingdive.com |
|
State of SEO 2022: A Guide to SEO in the Philippines“Now the question is, will it be wise for you and your business to shift to e-commerce? In this article on the state of SEO 2022, you will see the search landscape the Philippines has, the performance of possible SEO agency partners, and the digital trends you should be preparing for.“ seo-hacker.com |
|
How Dynamic Content Can Boost Your Email Marketing Campaigns“Dynamic content is a personalization tool; an email’s content changes depending on what person is viewing the email. But what exactly is the tool? How does it work? And how can you use it in your email marketing efforts to get better leverage and boost your marketing plan?” marketingprofs.com |
|
Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]“A group of researchers actually have studied this so-called “backfire effect” and found that correcting someone “actually increases [emphasis mine] misperceptions among the group in question.”” contentmarketinginstitute.com |
|
“Contextualizing topics, statistics, and events serves as a core part of our content ideation process. Today, I’m going to share our strategy so you can create content that has real news value, and that can resonate with newsroom editors.” moz.com |
|
Blogging for SEO: The Checklist Every Writer Needs“Blogging for SEO is both an art and a science. There’s a formula to ensure you have the best chance of ranking in Google’s search results.” kunocreative.com |
|
Discovery Ads: What It Is and Why You Should Use It“Unlike Google Display Network, Discovery Ads targets high-intent audiences. Because Discovery is AI-driven, this ad solves a problem or answers the user’s question automatically before it appears in the search bar rather than relying on the user query.” seo-hacker.com |
|
How to Do Market Research: A Guide and Template“Market research allows you to meet your buyer where they are. As our world (both digital and analog) becomes louder and demands more and more of our attention, this proves invaluable. By understanding your buyer’s problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.” blog.hubspot.com |
|
“Google will be deprecating the Google My Business API on April 30, 2022 and replacing it with new APIs in the Google federated model. So you will have to update any of the old APIs you may be using with the new ones within the next few months.” seroundtable.com |